Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

Storytelling 287

Storytelling Blogging Media Report 287

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

Ishmael's Corner

DECEMBER 4, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Advocating for the PR Profession at Wenzhou-Kean University in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I arrived at the venue 30 minutes early.

Storytelling 122

Storytelling Training Internal International 122

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

How To 98

How To Corporate Storytelling Conference 98

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Storytelling Nonprofit Marketing 66

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Offering educational resources Educational resources can be invaluable for individuals exploring the Sober Curious movement.

How To 78

How To Resources Storytelling Community 78

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. Education and Awareness Compassionate marketing campaigns should prioritize education and awareness about mental health issues, addiction, and available treatment options.

Marketing 88

Marketing How To Ethics Insurance 88

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Remote PR Jobs

AUGUST 31, 2022

Start by educating your c-suite on the specifics of PR and your approach. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. The desire for positive press to attract investors? Or, is it straight monetary growth?

Publicity 208

Publicity How To Storytelling Construction 208

PRSay

APRIL 28, 2022

This professional family tradition meant I was raised by storytellers, people who understood the power of their words. From the way my mom used her skills to advocate for better education for all children to the award-winning campaigns my grandfather and uncle created, I witnessed the power of good storytelling firsthand.

Storytelling 148

Storytelling Study Education Resources 148

5W PR

FEBRUARY 19, 2024

Focus on education, not just promotion. Highlight the benefits of the products within educational content, showing how they contribute to the overall well-being of the customers. Sometimes it’s best to let the customers be the storytellers. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

Contently - Strategy

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up.

Brand 132

Brand Branding Banking Survey 132

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Shift Communications

AUGUST 29, 2023

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Trade allow more in-depth storytelling. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners.

B2B 319

B2B Company SMB Automotive 319

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

The Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. The Pillars of Storytelling. People: Show the human side of your business and tell your customers’ stories.

Video 145

Video Trends Marketing B2B 145

Onclusive

MAY 4, 2020

They need to be educated, entertained and enlightened. The modern communicator is not just a great storyteller. Somewhat paradoxically, it is also the most cost-effective. There is simply no better instrument during a widespread crisis than communications. People need more right now. People need great stories.

Crisis 464

Crisis Publicity Exercises Financial 464

PRSay

NOVEMBER 1, 2023

I saw my parents doing something they loved, with education. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. Both of your parents were college professors, a career path that you also considered for yourself. I realized the importance of being passionate about what you do.

Sports 77

Sports Ethics Television Storytelling 77

Onclusive

DECEMBER 28, 2021

Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Data Measurement 221

The Hoyt Organization

MARCH 25, 2024

Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally. Influencers who are respected and followed for their insights in health and wellness can effectively engage audiences, deliver educational content, and promote health-positive behaviors.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. But inspiration is harder to come by.

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Educational content Another way to use text posts would be to share valuable tips, insights, or educational content related to the brand’s industry.

Marketing 78

Marketing Product Launch Video Education 78

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 145

Crisis Management Crisis Crisis Communications Ethics 145

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Educating and Engaging Consumers Brands can educate and engage consumers by providing relevant and valuable content related to nutrition, health, and well-being.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

PRSay

NOVEMBER 23, 2020

Even highly educated European scientists read only 20 percent of the words on a web page. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans.

Writing 197

Writing Case Study Training Storytelling 197

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JUNE 30, 2017

Earned media has never been more important to global business, government, education and all other walks of industry. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It is the most effective way to drive customer trust and engagement.

Publicity 0

Publicity Communications Media Measurement 0

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Storytelling is the underlining theme for social media pros. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174