5W PR

NOVEMBER 7, 2023

One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides. Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. No, CES (formerly known as the Consumer Electronics Show), is not an auto show.

Automotive 99

Automotive Mobile Government Technology 99

Cision

JULY 19, 2017

Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Know your product. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. It’s about your audience.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

When hard news isn’t happening in a business, however, it helps to think outside your world. Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. But paradoxically, competition usually means journalists will be far more interested in covering your product or service.

B2B 232

B2B Agency Energy Media Relations 232

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Write a blog post on the company website every week. Public relation is an integral part of this process. Strategies That Work.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. See Chris Harihar’s post for advice on how to determine if a news release is needed.

Infographics 149

Infographics Retail Resources Employee 149

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

NOVEMBER 8, 2017

It’s not a trivial thing to ask a customer to make a commitment to a digitally-enabled product or service.”. At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category. That cycle has now changed and a demand for ‘New PR’ is on the rise. Four radical shifts in PR.

Communications 170

Communications Marketing Enterprise Case Study 170

5W PR

DECEMBER 27, 2018

A forward-thinking innovator in the PR space, 5W has consistently been recognized for its ability to remain ahead of the curve and propel clients into mainstream news, establishing brand resonance through results-driven earned media campaigns. In this category, it really isn’t a cannabis story – it’s about beauty as a means to self-care.

Consumer 121

Consumer Agency Industry Education 121

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. PR tips for winning awards.

Case Study 136

Case Study B2B Conference Industry 136

Cision

JUNE 16, 2017

Before you make the news public, share it with all important stakeholders. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). New images. New handle.

Communications 250

Communications How To Telecommunications Employee 250

Shift Communications

MARCH 22, 2023

Use cases & impactful examples The open letter is one of the most effective communications products because it allows for a controlled and nuanced discussion on controversial or potentially negatively perceived issues. ” The letter preceded the launch a series of new AI categories that Fiverr now offers.

Leadership 88

Leadership Community Corporate Consumer 88

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Following are six examples of company announcements that can be paired with an event.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. And they’ve been consistent about pumping out new features.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Breaking: Journalists want to report news. The bar for relevance in certain categories, like her beat of cybersecurity, is high. See this post for real ways to build stronger media relationships.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. Connect to business culture.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website.

Software 152

Software Tools Print Technology 152

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. Both Falcon.io

Technology 117

Technology System Tools Government 117

Buzzstream

MAY 25, 2021

Also be careful not to get caught up with this execution because of how cool the final product can be – if there is a simpler way to execute your idea and still get links, do it. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post.

Infographics 160

Infographics Data Blogging Mobile 160

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 122

Technology Publicity Software Print 122

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go…. 2) Cision grows revenue and net income.

Software 100

Software Reddit Marketing Survey 100

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Here’s the category breakdown. related to Product / Supply Chain.

Report 78

Report Automotive Government Energy 78