ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. For us, it’s a huge and growing part of our business and an exciting category. Media covered these areas accordingly.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. One other point that stood out to me: 31% of respondents say their communications budgets range between $50,000 and $500,000. Need an extra pair of hands?

Study 165

Study Communications Survey Pitching 165

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. Branded content like bylined articles and blog posts offer multiple benefits. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Flack's Revenge

DECEMBER 14, 2016

The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. It reminded me of the awesome power of crowdsourcing and the social web. In her answer, Katie invited me to email follow-up questions. Luckily, with a little online sleuthing, I was able to get some answers.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. Requirements.

Communications 250

Communications How To Telecommunications Employee 250

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I forced myself to be honest and to take responsibility for the past decisions I made which led me to post less. Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories.

Consumer 131

Consumer Product Launch Agency Sports 131

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Landis PR

JUNE 14, 2021

Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Let me know in the comments below. Much has changed.

Healthcare 64

Healthcare B2B Technology Fashion 64

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. For what it’s worth, to me, PR is an approach. PR spending on media intelligence grows. Social media monitoring, analysis and management services.

Software 99

Software Study Pitching Analysis 99

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. It’s the Google generation’s way of thinking. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I forced myself to be honest and to take responsibility for the past decisions I made which led me to post less. Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. One big time-suck for me is coming up with new content topics. You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. Content is moving at the speed of light these days.

Analytics 120

Analytics Google Energy Writing 120

Burrelles Fresh Ideas

MARCH 19, 2024

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. What are some of the trends we’re seeing?

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 117

Technology System Tools Government 117

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. First, this is an opportunity for brands to fill the void. Need an extra pair of hands?

Software 85

Software Case Study Pitching Technology 85

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset.

Case Study 100

Case Study B2B Resources Web 100

Shift Communications

AUGUST 2, 2022

In the age of diversity, equity and inclusion, we know that the old schoolyard taunt, “sticks and stones may break my bones, but words will never hurt me,” has never been less true. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. By Leslie Clavin, VP, Editorial Services.

Corporate 88

Corporate Real Estate Communications Marketing 88

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230