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Comparing top 2021 media monitoring vendors

Onclusive

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370
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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

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I’m mad about Twitter

Stephen Waddington

Twitter’s new policy paper raises more questions than it answers. Yesterday Twitter published a policy paper grandly titled Protecting The Open Internet with regulatory recommendations for policy makers for an open web. It has been carved up by media organisations and technology platforms such as Twitter into silos.

Twitter 147
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

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PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. In nearly any category peer recommendations can play a pivotal role in a buying decision. – Write a series or blog together. Don’t count out influencers for B2B PR.

B2B 191
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How to Improve Your Social Media Targeting

Cision

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.