Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Drive differentiation – or establish a new category. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences. Startups with an eye to a future of IPOs and category leadership should begin now to create a speakers’ bureau.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

It’s how a product or service fits into a broader category, where it stands out, and why it’s different or better. The campaign such a splash in the personal finance press and category trades that it caught the attention of a larger organization. Strategic PR creates a high-value positioning.

Banking 327

Banking Financial Employee Technology 327

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Polaris

DECEMBER 2, 2014

In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? An editorial calendar is a calendar filled with a schedule of upcoming blog posts. A blog editorial calendar is helpful for planning content.

Blogging 186

Blogging eBook How To Writing 186

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out.

Measurement 368

Measurement Guidelines Data Education 368

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. What is PESTLE analysis? Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

DECEMBER 1, 2021

One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years.

How To 397

How To Software Media Analytics 397

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Having this data at your fingertips covers all six PESTLE categories. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Agility PR Solutions

MAY 23, 2021

Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic.

Industry 148

Industry Blogging Brand Branding 148

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

Remote PR Jobs

DECEMBER 12, 2022

Categories. All Categories. Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. Clients across the board may be eager to start working with you – but do you want to work with them? Need a Remote Public Relations Professional? FIND ONE NOW. public relations.

Privacy 264

Privacy Meeting Strategy Social Media 264

Flack's Revenge

OCTOBER 27, 2021

Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Each category has a narrative, a story arc that starts with innovation and ends with obsolescence. It has its innovators, leaders and followers.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Flack's Revenge

MARCH 9, 2021

But you also need steadfast, focused execution and marketing to become a category king. I blogged about this approach , that was inspired by the book Play Bigger. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

Case Study 266

Case Study Marketing Software Technology 266

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program. Punctuation was his way of teaching us to make a point. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Flack's Revenge

OCTOBER 27, 2021

Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Each category has a narrative, a story arc that starts with invention and ends with obsolescence. There’s a lot of noise.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

JULY 13, 2021

Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Mindful Marketing

APRIL 1, 2024

Gatorade is one of the world’s most highly regarded brands in any category, especially in hydration. ” Subscribe to Mindful Matters blog. Much of that success comes from the company’s skill in creating new products labeled with its valuable Gatorade name. Learn more about the Mindful Matrix.

Brand 85

Brand Branding Sports Chemicals 85

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700.

Automotive 99

Automotive Mobile Government Technology 99

5W PR

MARCH 19, 2024

Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category. The post 5WPR Shares Key Insights from the IECSC Beauty Expo appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Consumer Conference Technology 88

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 136

Government Survey Ethics Media 136

Cision

OCTOBER 21, 2021

Each month we highlight several news sites under a timely category. Here are some of our favorites for music and entertainment news.

Blogging 156

Blogging Media 156

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195