The Stalwart Blog

JUNE 24, 2014

I recommend writing down everything you work on day by day so you never forget. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Internship experiences are what you make them. Use a Journal. Make Goals.

Journalism 127

Journalism Marketing Internal International 127

Shift Communications

DECEMBER 6, 2021

As Management Consulting Firm McKinsey states , “Diversity winners that deploy a systematic approach to inclusion and diversity and don’t fear bold action to foster inclusion and belonging are most likely to reap the rewards. Ensure you have C-suite buy-in. Now is the time to be even bolder.”. Communicate regularly.

Communications 78

Communications Employee Financial Community 78

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 94

Agency Trends Marketing Survey 94

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. If you keep digging up your bulbs to see how their growing, you’re eventually going to end up with a lot of dead plants.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

FEBRUARY 19, 2019

Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired. That was Cassandra Sherrill’s experience too when she first started out years ago.

Company 66

Company Nonprofit Marketing Software 66

PR Job Coach

AUGUST 21, 2010

In their quest for a quick hit, wet-behind-the-ears PR newbies pitched stories and ideas that fell flat because the stories or ideas were either not related or just plain irrelevant to the writer’s interest. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 135

Web Pitching LinkedIn Interviews 135

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

PR in High Definition

APRIL 25, 2018

More than 10,000 large firms have provided details of their gender pay gap and so far, the results have shown that three-quarters of them pay men more than women. However, once you’ve been walking the walk and not just talking the talk, then you should make sure that people know about the ‘new you’. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 54

Case Study Interviews Study Social Media 54

MaccaPR

AUGUST 14, 2017

But if you run a company, whether that be a PR agency or otherwise, might it be smarter to recognize that your “enemies” (aka: competitors) could actually be as valuable as your “friends”? Consider this: For years, our Minneapolis PR agency has puzzled clients by expressing respect for the PR agencies with whom we compete.

Agency 59

Agency Pitching Retail Social Media 59

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 48

Case Study Interviews Study Social Media 48

Solo PR Pro

SEPTEMBER 16, 2014

The people who hire you – are they clients or customers ? Do they see you as a partner or a vendor? If we decide we’re a good fit for each other, that’s when the relationship building begins. While none of us want to be on the clock 24/7, there’s something to be said about being available when the client needs you.

Skype 77

Skype Transportation eBook Twitter 77

Communications Conversations

APRIL 28, 2015

So, it came as no surprise to me at all when she won the MN PRSA Young Professional of the Year a couple weeks ago at the MN PRSA Classics event. Let’s hear more about this PR rock star… Let’s just get to the big question right out of the gate–you won the MN PRSA Young Professional of the Year last week at Classics.

Writing 60

Writing Banking Blogging Meeting 60

Prohibition

APRIL 29, 2017

As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR).

How To 65

How To Meeting Creativity Agency 65

Bad Pitch Blog

NOVEMBER 29, 2009

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. You’ve sent your resume to anything in the neighborhood of your capabilities; then you stare at your PDA and wait. Did you send the same pitch to everyone? Are you prepared?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. The canned proposal. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward?

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Solo PR Pro

MARCH 14, 2023

So, you’ve decided to start your own solo PR business. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and now you are not sure where to start. However, you can use LinkedIn to your advantage.

Tools 52

Tools Banking LinkedIn Meeting 52

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. BL: As a partner at the firm, winning new business is critical for a growing agency. BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research.

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

DECEMBER 11, 2018

Hiring the Right Customer Service Agents to Represent Your Brand. Simply put, the customer service agents you hire are of the highest importance. Use these tips to make sure you hire a staff that will help your business grow, not die. That’s why you need to have a hands-on role in the entire hiring process.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team. Here’s what has worked for me and I hope of assistance to you.

Corporate 60

Corporate Communications Web Creativity 60

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening.

How To 48

How To Agency Writing Interviews 48

Stephen Waddington

MAY 31, 2018

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Along the way she studied a MA in PR at Newcastle. Do It is a good site to gain voluntary experience where you can often work remotely she said.

Local 60

Local Agency Corporate Internal 60

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. If companies do not incorporate these new values, they will have to prepare to face a crisis. Photo courtesy of Unsplash. What a year! In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

SEPTEMBER 3, 2014

In just a few paragraphs from now, you’ll learn behind-the-scenes tips from a public relations executive with GUINNESS WORLD RECORDS, Jamie Antoniou (right). We were reminded of the awe-inspiring PR and social media marketing power of a well-executed world record event this past July. De’Longhi (largest cup of coffee).

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. prepares content plans, ensures timely publishing. Copywriting.

Infographics 63

Infographics Corporate Policies Analysis 63