5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against.

Report 78

Report Company Publicity Banking 78

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On.

Blogging 110

Blogging Content Marketing B2B Social Media 110

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days.

Technology 88

Technology Publicity Banking Newspapers 88

Mindful Marketing

MARCH 26, 2023

I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” So, it’s understandable that organizations from banks to bookstores to bars want to reach the youngest age cohorts able to use their services.

Sports 98

Sports Banking Education Course 98

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then social media blurred the lines between paid and earned media, and “owned” or branded content expanded as companies plunged into executive blogging and invested in content to promote executive thought leadership.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

NewsWhip

MARCH 4, 2022

These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week. Microsoft’s own blog post received 2.1k Mar 4th: Brands can’t bank on TikTok alone.

Instagram 78

Instagram Banking Sports Government 78

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Solo PR Pro

MARCH 14, 2023

On a monthly basis — at least at the beginning — you should be measuring your progress against your goals and assessing what tactics and approaches are and are not working for you. A business bank account Arguably, one of the toughest things about running your own business is the financial aspect. This is a living, breathing document.

Tools 52

Tools Banking LinkedIn Meeting 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Measure your results. The brand publishes on different platforms to reach different audiences. The key to good thought leadership is authenticity.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 23, 2014

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Solo PR Pro

OCTOBER 8, 2019

Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. Take a blog post and turn it into video content , like Dan did for a post he wrote for Solo PR Pro. Republish a blog post on a high ranking site such as Medium or Thrive Global. Use it and use it again…and again.

Video 55

Video Marketing Banking Strategy 55

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. And it’s not just the startups anymore. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 93

Software Banking Technology Data 93

Communications Conversations

DECEMBER 13, 2017

Building a podcast audience (much like building a blog audience) takes time. And, make sure you think about how you’ll embed your podcast into your blog posts–this is a key, and easy, way many will interact with your blog for the first time. Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Sword and the Script

OCTOBER 6, 2020

The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. It was popularizing attribution measurement in PR. Burrelles: More Than Just “The Clipping People” ?

Software 176

Software SEO Company Tools 176

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. The Bank of Montreal uses bullets to list its financial highlights rather than a table. TD Bank also lists its 2023 first quarter financial highlights in bullet form at the very top of the release.

Examples 52

Examples Company Financial Brand 52

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements.

Google 119

Google Data Government Social Media 119

Solo PR Pro

APRIL 5, 2022

Set your goals and objectives and determine how you'll measure your success. Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts. If you did it once when you got started you can do it again. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Mindful Marketing

JULY 17, 2021

Perhaps Sanders has a point—maybe the cost of space tourism shouldn’t only be measured by its direct costs but also in terms of its opportunity costs, or how money spent on space tourism could otherwise be used. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Stephen Waddington

JULY 26, 2017

The layout is simple, consisting of a large table and bank of screens. Real time monitoring enables us to handle community management, and manage performance and measurement. If you enjoyed this blog post you may like to receive future posts as they are published, via email. A no decision means starting over in the next cycle.

How To 84

How To Reddit Media Pitching 84

Shift Communications

NOVEMBER 24, 2014

When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place.

Report 81

Report Company Data System 81

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Viral 75

Viral Marketing Retail Transportation 75

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. As the introduction of this blog post suggested and Apple affirms, “ there is no such thing as a backdoor just for good guys.”

Privacy 71

Privacy Banking Government Engineering 71

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. Couldn’t say it better myself!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

PRSay

APRIL 18, 2016

Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. He has been with the agency since 1997 when he worked on the Government of Switzerland’s account on issues relating to Swiss Banks and the Holocaust.

Ethics 60

Ethics Web Advertising Advertising 60

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! Far too many people to list in a blog post–and I apologize for that. I’ve written 1,280+ blog posts over the last 10 years. I can’t remember my “first day” in this role 10 years ago.

Social Media 79

Social Media Media Groups Blogging 79