Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Measure your results. Thought leadership fails when it feels forced.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Set your goals and objectives and determine how you'll measure your success. Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. Let us review.

Corporate 139

Corporate Blogging Banking Measurement 139

Communications Conversations

JUNE 6, 2017

US Bank has a new CEO. And typically it rests of the shoulders of corporate communications and PR teams. And, it’s measurable. He’s been “blogging” (i.e., In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town.

Employee 60

Employee How To Survey LinkedIn 60

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Far too many people to list in a blog post–and I apologize for that.

Social Media 79

Social Media Media Groups Blogging 79

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. – though I really wish you’d leave them as actual comments on the blog. NOT MEASURE AT ALL. Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

AUGUST 15, 2016

After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

AUGUST 22, 2016

If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. Corina was literally Virtuoso #2, and has been steadily building a business as – what else?

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JUNE 10, 2016

This is in large part why I became fascinated with measurement. Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) ” And you know what I say to that?

Communications 40

Communications Conference eBook Facebook 40

Karen Freberg

JUNE 6, 2017

Jason has a summary of the conversation here on his blog. Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. Does it matter how many hours you spend creating content for your YouTube channel or write blog posts?

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

MARCH 26, 2023

Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” ” ​ Subscribe to Mindful Matters blog.

Sports 98

Sports Banking Education Course 98

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5 billion PR software market.

Software 94

Software Banking Technology Data 94

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

OCTOBER 6, 2020

The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. It was popularizing attribution measurement in PR. Burrelles: More Than Just “The Clipping People” ?

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. What do they do? Where did they come from?

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

JULY 15, 2016

This is not a political blog, so just FYI, if I see comments that cross the line (read the blog guidelines if you haven’t already), I will delete them. And how do I measure that? So if you have to keep measuring the same way your company’s been doing it for years… OK. By assessing how I feel.

Measurement 40

Measurement Guidelines Banking Twitter 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Here’s a screen grab from FTC’s blog. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. style vs substance.

Ethics 52

Ethics Communications Print Television 52