Communications Conversations

DECEMBER 13, 2017

Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. On the corporate side, most podcasts are going to have a Q&A format (with the exception of more entertainment-focused podcasts like GE’s The Message ). Susan Beatty helped start the Power of Possible Podcast at U.S.

Corporate 103

Corporate Banking Resources Radio 103

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. PESO measurement! On the most useless way of measuring engagement: A5: Measuring engagement by “shares” alone. measurepr A5 Measuring quantity of hits, impressions, views, etc., Integrate in @Amec Framework [link] #measurepr. Research this.

Measurement 40

Measurement Community Banking Advertising 40

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs). It’s no secret, the measurement of PR needs a change. How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Analysis 40

Newsfile

APRIL 13, 2023

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure.

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ariane Hofstetter, CEO of research institute KOHORTEN, says: “By measuring and comparing sustainability reporting, we want to ensure more transparency.

Report 87

Report Company Financial Study 87

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Contently - Strategy

JANUARY 26, 2023

This example from Citigroup’s chief innovation officer and head of Citi Ventures, Vanessa Colella, positions her as a thought leader in how banks can stay competitive against big tech companies. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Best PR, comms grow from target audience. shonali A2: Don’t believe in perfect!

Agriculture 73

Agriculture Measurement Banking Resources 73

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients. We feel very accomplished.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Set your goals and objectives and determine how you'll measure your success. Maintaining my APR keeps me sharp because it requires a certain amount of continual learning and professional development. If you did it once when you got started you can do it again. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Techalone can’t solve the measurement issue. standingdog A1: not just budget – sometimes time is the more expensive resource.

Measurement 86

Measurement Airlines Banking Twitter 86

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65