Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

APRIL 27, 2021

InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts. Krebs on Security. InfoSecurity Mag. Bleeping Computer. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels. Predictive traffic analysis. “We

Software 140

Software Pitching Analysis Community 140

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. And, yes, it can be both, but multiple objectives can mean the goals are diluted and the budget is strained.

Examples 293

Examples Consumer Software Analysis 293

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. of Energy, the U.S. Dept of Transportation and more. For more information, visit: [link].

Automotive 99

Automotive Mobile Trade Shows Engineering 99

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

The Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Content Analysis. You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 162

Social Media Media Analysis Data 162

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. In our first, introductory post, we are going to do all of this in one place, but we’d love your feedback on what you’d like to see in this analysis. . r/memes was a particularly successful community in terms of the highest score.

Reddit 78

Reddit Community Analysis Comparison 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Their spokespeople do not have unique insight.

Company 78

Company Strategy Marketing Technology 78

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Modern media relations is almost entirely a form of text communication via email or messaging. Editorial teams run hot and lean. Journalists are under huge pressure to deliver stories.

Pitching 124

Pitching Media Print Social Media 124

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Are we all AI-ed out?

Pitching 128

Pitching Study Technology Report 128

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. Technology helps it scale. Dorothy Crenshaw is CEO of Crenshaw Communications.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 172

Study Communications Survey Pitching 172

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For us, communications is the world’s most powerful tool for change. For the original blog, please visit here. Flow has done extensive environmental work.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Software 132

Software B2B Pitching Data 132

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Most respondents (89%) said the communication function collaborates well with other functions within the organisation.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

FEBRUARY 23, 2023

A large tech company might only want to see headline mentions in Tier 1 publications, while a brand with niche products might care what a particular community is saying about it on Reddit. That level should be based on the historical analysis that you’ve done. What is the predicted growth? Take Action.

Crisis 78

Crisis Data Reddit Analytics 78