Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Agility PR Solutions

JULY 15, 2018

The post How community relations can outpace even your best media hit appeared first on Agility PR Solutions. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as dunking cookies into milk. Michael, I need a placement […].

Community 101

Community Media Writing Analysis 101

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is of paramount importance in PR and communications because it provides a nuanced understanding of how audiences understand your band and the content you create. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is of paramount importance in PR and communications because it provides a nuanced understanding of how audiences understand your band and the content you create. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels. Predictive traffic analysis. “We

Software 135

Software Pitching Analysis Community 135

The Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Social listening can help you find these niche influencers based on specific searches and account analysis. Check out our webinar on communicating sustainability initiatives effectively here.

How To 195

How To Consumer Social Media Community 195

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Agility PR Solutions

JUNE 6, 2021

Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them with this task by focusing on the right potential clients to reach […].

Data 121

Data Analysis Community Consumer 121

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 1, 2021

We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. Knowing these details can help in the development of communication strategies and tactics. The Peruvian community is characterized by being cordial, friendly and talkative.

How To 165

How To Community Analysis Local 165

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts. TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. InfoSecurity Mag. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. In our first, introductory post, we are going to do all of this in one place, but we’d love your feedback on what you’d like to see in this analysis. . r/memes was a particularly successful community in terms of the highest score.

Reddit 78

Reddit Community Analysis Comparison 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. And, yes, it can be both, but multiple objectives can mean the goals are diluted and the budget is strained.

Examples 293

Examples Consumer Software Analysis 293

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. When leaders are bold, proactive and tapped into the sentiments of their people, they can strengthen (or build) community and demonstrate a supportive culture. institution.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

PRSay

SEPTEMBER 13, 2021

For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs). PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.).

Ethics 178

Ethics Analysis Case Study Exercises 178

Buchanan PR

APRIL 17, 2024

Competitor Analysis: Tracking competitors’ activities and comparing their online presence to gain a competitive edge. Strong social media strategy includes keeping a watchful eye on metrics but also actively engaging with the broader online community.

Social Media 102

Social Media Trends Crisis Management Tools 102

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Social Media & Community Management. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Modern media relations is almost entirely a form of text communication via email or messaging. New forms of content and social media communities are used to amplify editorial and reach new audiences.

Pitching 124

Pitching Media Print Social Media 124

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

Reddit 78

Reddit Brand Branding Film 78

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Stephen Waddington

AUGUST 13, 2020

Two pages of A4 should do it Do a six-month cashflow analysis. It’s a hugely supportive community for anyone working solo in PR. Reduce them further Benchmark fees and services Create a strong proposition. The market is saturated Create a business plan.

Agency 147

Agency Insurance Insurance Banking 147

Stephen Waddington

APRIL 12, 2020

The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

Publicity 130

Publicity Policies Analysis Crisis 130

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. They may contain advice, a call-for-action, or express an option on a burning business or social issue.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

The Proactive Report

NOVEMBER 21, 2023

Audience analysis and tracking can help you with this. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. And these are the top five podcasts they listen to.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Axia PR

MAY 25, 2021

Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Analysis 62

Analysis Survey Brand Branding 62

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. What the #measurePR Community Thinks of 2012. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Community 67

Community Measurement Analytics Trends 67

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. We’re now in another huge leap in technology with artificial intelligence.

Social Media 130

Social Media Measurement Tools Data 130

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency. Email me and let’s share ideas!

Community 28

Community Agency Internal International 28

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Karen Freberg

JANUARY 12, 2018

I immediately got a message back from the community manager, Richard (who is great and super supportive of social media professors!) along with other terms, including a few Twitter chats, communities and topics. However, I also think it’s important to note the importance of community building. This is great!

Tools 40

Tools Education Analysis Social Media 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 108

Media SEO Analytics Analysis 108