Stephen Waddington

JUNE 26, 2018

The march of technology in PR is undeniable. AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. AI goes a stage further.

Ethics 69

Ethics Technology Analysis Conference 69

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength. What we do 5.

Government 103

Government Education Print Ethics 103

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . But within a storm there are underlying patterns. What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 95

Agency Trends Marketing Survey 95

PR in High Definition

JULY 24, 2018

For example, AI is used to generate clippings books in seconds, while social listening and monitoring tools help us identify and build communities, track conversations and analyse sentiments. In future, machine learning will provide lightning fast data analysis, evaluation and even problem solving. Is the tech advanced enough yet?

Analysis 48

Analysis Tools Data Exercises 48

Karen Freberg

AUGUST 6, 2017

We are seeing more and more people discussing this in the community, and in some cases, calling out professionals who have made their name as “influencers” in certain areas. Evaluate the health of their community online. Look at not how many people are reaching out to the influencer, but see what they are saying.

Social Media 40

Social Media Media Sports Analysis 40

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. Stance is an “alternative to traditional sentiment analysis.”

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

OCTOBER 15, 2023

In all of social media, you can go in and see that analysis. The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. So 6 Bulgarian companies got their business ethics standard. Shumen years are a very distant memory for me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. Setup a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 14, 2021

less-than half (48%) participate in online communities with their audience. Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Read the whole post: Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey.

Marketing 105

Marketing Survey B2B Government 105

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. Ethical and legal analysis for copyrights on digital assets.

Case Study 85

Case Study Ethics Community Trends 85

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82

Ethics Publicity Guidelines Technology 82

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. billion.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Practitioners have a responsibility to work to ethical standards. He lamented the abuse of this generic document that has been mangled as a means of community engagement with a variety of marketing audiences or publics.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

FEBRUARY 26, 2021

Tonia: I would love to see that when you have that analysis. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. Paul: Great, we’ll share it.

Brand 78

Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164