Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

Critical Mention

MAY 15, 2019

One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. The specific technologies and applications will, of course, change. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Is a PR Agency Trying to Get You Fired?

Automotive 105

Automotive Blogging Mobile Technology 105

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. Technology helps it scale. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Bianchi Biz Blog

MARCH 31, 2022

Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. The best PR agency partners offer you both. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Is a PR Agency Trying to Get You Fired?

Automotive 77

Automotive B2B Pitching Agency 77

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing. I am a tech and innovation reporter at Automotive News.

Automotive 85

Automotive Report Meeting Radio 85

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. If so, the agency route might be the best for you.

Industry 316

Industry Fashion Travel Tourism 316

Flack's Revenge

JUNE 28, 2017

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Intervyo : The first and most advanced interview simulation engine. CEO Yotam Benattia said that most digital marketing systems are passive.

Real Estate 120

Real Estate Wireless Mobile System 120

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Like most of our editorial staff, I work remotely. In my case, home is in West Michigan. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 75

Meeting Automotive Media Transportation 75

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices? The Mobile Commerce Revolution, Tom Webster ). The Mobile Commerce Revolution, Tom Webster). Marketing Analyst.

Report 135

Report Mobile Pinterest Conference 135

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

Meeting 78

Meeting Automotive Media YouTube 78

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Shows engagement, mobilization and enthusiasm on the topic.

Company 52

Company Technology Hotels Meeting 52

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Is a PR Agency Trying to Get You Fired?

Meeting 73

Meeting Newspapers Agriculture Media 73

Cision

JUNE 12, 2015

At Relevance, through continued information gathering via media analysis and client interviews, we have found that the need for thought leadership is growing. Aaron Shapiro is CEO of a global interactive agency where he helps clients navigate their business practices through the digital age. CEO Aaron Shapiro on FastComany.com.

Healthcare 120

Healthcare Brand Branding Leadership 120

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. If you need help in harnessing the power and reach of media relations in your automotive, mobility or B2B efforts, email us at bianchipr@bianchipr.com. But still, the media relations is dead prediction seems to gain steam. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. All powered by IBM Watson's cognitive technology. MarketMuse is an AI-driven assistant for building content strategies. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. How can brands keep up?

Ethics 120

Ethics Consumer Leadership Groups 120

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. You have more than 20 years of experience in PR.

Financial 120

Financial Healthcare Media Relations Technology 120

Critical Mention

MAY 15, 2019

One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. The specific technologies and applications will, of course, change.

Facebook 69

Facebook Software Agency Community 69

Shift Communications

AUGUST 29, 2016

Surveys, interviews, usability studies, and analytics tools provide more active data collection to supplement or inform the passive data collection. Prior to the mobile revolution, this exclusion represented a serious gap in the practice, significantly diminishing its credibility. Vice President, Marketing Technology.

Study 79

Study Data Mobile Analytics 79

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. It takes patience and skill – and the right kind of tools and technology. #4

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing.

Marketing 65

Marketing Data Interviews Agency 65

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Communications Conversations

DECEMBER 13, 2017

RecUp is an app you can use to record right from your phone–I’ve had great luck with this in recording a few episodes of the Talking Points Podcast (including this interview with Cydney Wuerffel ). Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy.

Corporate 103

Corporate Banking Resources Radio 103

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. While women make up 47 percent of the overall work force, they represent only 23 percent in STEM (Science, Technology, Engineering and Math) professions, according to a government report.

Engineering 40

Engineering Technology Policies Ethics 40

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Note, SHIFT Communications is the agency of record for HIMSS. Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. Not as much as you’d think. The results were national, brand defining coverage. . Genuine Curiosity.

Skype 60

Skype Creativity Education Construction 60