PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. TechCrunch, for example, regularly covers funding announcements for startups, while a consumer tech pub like CNET isn’t as interested in startup funding as it is in product reviews or deals for customers. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels. Want to take a news- or advice-focused approach? By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

JANUARY 16, 2023

Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

APRIL 27, 2016

The most critical decision isn’t whether to hire a PR agency or an in-house director. ” A good PR agency should offer honest advice instead of telling you what you want to hear. It pays to wait until the strategy is in place and the product is perfect. Don’t rely on “soft” news. Compelling?

Local 120

Local Interviews Agency Technology 120

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 118

Technology System Tools Government 118

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. As well, each product or service has different needs. Myth #5: You must have news to get PR.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. New York and Miami. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. I had been gone for a total of about 18 months.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. It’s about marketing that transcends products and features to tell a more meaningful story. It takes a big idea to attract the attention of consumers and get them to buy your product…”. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Journalistics

JANUARY 24, 2016

Whatever category your work falls into, these programs are successful because they work. It’s about being able to use your brain to answer the question, “Who would be most-interested in this news and want to write about it?” Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. This is not the case with posts where someone has been given a demo of a product. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc.

Blogging 73

Blogging Twitter Facebook Measurement 73

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. It comes down to product launches. Chris: We have to be aware of everything, quite frankly. What exactly is the approach there?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

Journalistics

JANUARY 24, 2016

Whatever category your work falls into, these programs are successful because they work. It’s about being able to use your brain to answer the question, “Who would be most-interested in this news and want to write about it?” Image Credit: “the number 1” by Timothy Krause / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. The New York Times. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. We use supervised learning for tasks like recognizing when a brand’s logo appears on Instagram, or what kind of sentiment surrounds the mention of a client’s name in a news piece. This year, we average 200,000 news stories per day.

Publicity 130

Publicity Instagram Customer Service Software 130

Contently - Strategy

APRIL 14, 2021

a search marketing agency. It remains unclear whether a new cookie-free paradigm will ultimately be more ‘private,'” said Rob Shavell , cofounder and CEO of Albine , a company specializing in online privacy products. “It “I think you’re going to see an awful lot of disturbance in the Force.”

Privacy 96

Privacy Google Advertising Advertising 96

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. He told me, Max we have an American company coming to Bulgaria and they need a PR agency. At first, I even didn't understand this call and said, what does it mean PR agency? He said, no, let's meet then.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54