ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. It allows you to monitor the web for specific keywords or phrases. This is exactly what Google Alerts does.

Google 96

Google Publicity Customer Service Web 96

5W PR

DECEMBER 14, 2020

So, when it comes to the web, push and particularly web push notifications are on familiar ground. Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. Consumers want push notifications that are relevant, valuable, and time-sensitive. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

JANUARY 21, 2021

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No great discovery was made without a bold guess.”. Brands depend on consumers finding them easily and successfully without having to guess. Get a keyword gap analysis tool.

Analysis 88

Analysis Web Google Consumer 88

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. He’s the CEO of marketing transformation agency Brilliant Noise.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 77

Technology Training Data Consumer 77

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

Axia PR

MARCH 30, 2020

Our public relations agency specializes in helping regional and national companies with news, social, and web services to build awareness, consideration, and sales for their companies' experts, products, and services. Read How small companies do PR and what big companies can learn from them for more.

Small Business 62

Small Business Construction Web Consumer 62

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. There are both free and paid press release services that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. It includes actually emailing and/or calling the influencers to get more information and ask about web metrics and other behind-the-scenes numbers.

Marketing 98

Marketing Case Study Guidelines Instagram 98

5W PR

DECEMBER 24, 2020

Increase your Web Traffic. Eventually, these approaches boost web ranking and traffic. With a great perception of your brand, an audience will gladly consume content produced by your brand. The post Digital PR: Importance for Your Brand in 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. To get there, they had to score best practice adoption rates of at least 63% on the web, 72% on mobile, and 82% cross-channel. Since the pandemic, free shipping on orders and return items has become extremely important to many consumers.

Retail 88

Retail Mobile Study Web 88

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Trends 156

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. billion to $9.1 billion between 2016 and 2017. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. There are both free and paid press release service that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.: Snapchat notched 37.5% Christopher S.

B2C 74

B2C Web Advertising Advertising 74

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. For me personally, this has been a topic of consuming interest. Edelman , "On Today’s Multi-Agency Wikipedia Statement".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44