5W PR

SEPTEMBER 29, 2020

When it comes to favorable shopping methods, adjusted store hours and closings, several major retailers have decided to keep their doors shut on Black Friday, lending to the idea that online will be the preferred method of shopping. The post Holiday Shopping Survey appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

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Survey Retail Consumer Agency 158

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Take every question your company gets asked and consider writing a blog post to answer it. Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

5W PR

JUNE 14, 2023

This can include blog articles and videos. Furthermore, brands can explore retail partnerships to increase distribution. The post 5 Ways to Market Healthy Snacks appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Interactive quizzes or challenges can encourage consumer participation.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. But it tends to work better when those parties collaborate because they each bring different, relevant skills to bear.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. The post How Indie Beauty Brands Can Grow with Cult Followings appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Retail Instagram 78

5W PR

OCTOBER 25, 2023

With billions of views, it’s now a major force, with retailers like Barnes & Noble dedicating sections to it. The post TikTok Trends for Lifestyle Brands to Use appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Brand Branding Viral 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. The post 4 Trends We Saw at Natural Products Expo East 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Consumer Retail System 78

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. A few years later, the health and beauty retailer Superdrug decided to use a similar idea in a marketing campaign by examining women’s body standards from different countries around the world.

Company 88

Company Strategy Viral Data 88

5W PR

NOVEMBER 23, 2020

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

5W PR

JUNE 26, 2023

Other brands can also benefit, not just retailers. The post ‘Tis the Season: How Soon Should Brands Begin Promotions for Holiday Decor appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Unless a company is strictly seasonal outside of winter, consumers will still require services.

Brand 78

Brand Branding Retail Strategy 78

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. A month before this report, another allegation emerged that a sneaker store in Florida was also secretly selling sneakers for a higher retail price before the products were officially launched.

Crisis 88

Crisis Retail Policies Corporate 88

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. And if you’re looking to create your own podcast, then Prohibition is the agency for you! We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast.

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JULY 7, 2023

These technologies also provide brands and retailers with opportunities to reimagine the consumer journey, ensuring a seamless digital shopping experience. The post How Beauty Tech is Shaping the Get Ready With Me TikTok Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Technology Consumer Video 78

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

5W PR

SEPTEMBER 27, 2017

Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. While your sales team focuses on sell-in, training and retail displays, a PR campaign can ensure media, potential investors and consumers recognize your growth and know where to find your products.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Konnect Agency

JANUARY 7, 2021

As a full-funnel marketing and communications agency, we have front row seats to the remarkably quick change of consumer behaviors and the need to nimbly meet people where they are. This past year, our Konnect team worked with many businesses as they adapted quickly from retail only to developing digital commerce presence.

Retail 52

Retail Consumer Meeting Agency 52

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

PR in High Definition

FEBRUARY 12, 2019

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. Firefly UK bolsters travel and retail experience. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. In: Micro and Nano Influencers / Out: Fame Over Focus In recent years, there has been a shift towards micro and nano influencers, individuals with smaller yet highly engaged audiences.

Trends 62

Trends Marketing Comparison Retail 62

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Want more blogs like this? PS: you can recommend yourself too.

Pitching 98

Pitching Consumer How To Education 98

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

The Stalwart Blog

DECEMBER 29, 2016

Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail.

Retail 101

Retail Nonprofit System Analytics 101

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . In the case of the Wuhan coronavirus, organizations with stakeholders directly or indirectly impacted—like airlines, hotels, municipalities, tourism boards, and retail brands—must decide if and how they will show up.

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Trends Publicity Communications Tourism 127

5W PR

DECEMBER 11, 2018

For instance, since people are more likely to read long-form content on Facebook, it is advisable to post product news and links to blogs there, whereas Instagram should be for the rich visuals and Twitter for quick-witted content. Companies should be adopting tailored campaigns targeting each platform. Get your customers to pitch in.

Fashion 74

Fashion Social Media Brand Branding 74

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. BPR client, Paper & Leaf, is one of many retail cannabis shops open for business in Washington.

Industry 68

Industry Retail Enterprise Banking 68

Shift Communications

FEBRUARY 14, 2022

Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture. Brands are expected to take an unapologetic approach to diversity and inclusivity.

Trends 78

Trends Marketing Consumer Community 78