MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Shift Communications

FEBRUARY 14, 2022

Consider Savage X Fenty, which only recently launched but regularly receives more visible praise than other lingerie retailers. Spreading advertising dollars over several influencers that cover a diverse range of people can result in an ROI that’s just as good — if not better than — putting all your eggs in one basket.

Trends 78

Trends Marketing Consumer Community 78

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

FEBRUARY 20, 2019

Facebook : Facebook is the premier social media network, particularly for retail businesses. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

5W PR

JUNE 27, 2017

He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement. The holiday was tied to an in-store retailer promotion for a Non-Stick Frying pan in the T-fal line. This is the pan that was sent to all influencers to be reviewed.

Social Media 95

Social Media Publicity Media Retail 95

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

Tools 71

Tools Marketing Enterprise Software 71

Rock the Status Quo

JANUARY 1, 2015

Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Learn more about building a brand ambassador program by reading this fantastic blog post by Mack Collier, author of Think Like A Rock Star : Ten Things to Remember When Creating a Brand Ambassador Program. .”

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Suppose you’re trying to formulate a 2015 SEO strategy. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience.

How To 53

How To Writing Guidelines Television 53

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Content, Local Search and Leads. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

OCTOBER 22, 2018

Following the organisation’s partnership with Macy’s, the fund has taken in more than $60 million in donations from customers and partners of the retail chain. The post 5 Great Girl-power PR campaigns you may have forgotten appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Dove Campaign for Real Beauty.

Engineering 22

Engineering Education Retail YouTube 22

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. All sorts of companies from accounting firms to retail orgs to fast food chains like Chipotle can benefit from a strong employer brand. For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Beyond PR

JUNE 5, 2018

Work with micro-influencers (averaging less than 30,000 followers or active blog readers) – a HelloSociety study found that they tend to have 60 percent higher engagement levels than influencers with massive followings. The solution? In order to do this, authentic sharing must become a priority. About Rohan Ayyar.

Media 40

Media Employee Pitching Data 40

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creativity 71

Creativity Video Interviews Blogging 71

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. We’re all drawn to imaginative thinking – use it to your advantage. Now, go be a disruptor!

Marketing 48

Marketing Social Media Video Mobile 48

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients. Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. The agency resigned the account – kudos to them – but it looks to me like someone then outed Schnatter.

Crisis 63

Crisis Marketing Training Employee 63

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). He is also understood to be the world's first book retailer whose business model was to sell books to the public.

Ethics 52

Ethics Communications Print Television 52