Cision

MARCH 17, 2016

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Register for the March 23 webinar today! Consider holding focus groups and conducting interviews to gather even more data. So how can you create a successful content marketing strategy? Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

MAY 22, 2018

They’re platforms for idea-sharing, networking, recruiting, and advertising. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Trade pubs are a community network. Additionally, trade press hits can multiply opportunities.

Pitching 168

Pitching Real Estate B2B Journalism 168

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Join him on July 17 at 3 p.m.

Exercises 101

Exercises Creativity Radio Resources 101

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity Measurement SEO 136

Cision

FEBRUARY 11, 2016

In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. Join Michael Smart’s webinar on Feb. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. I mean, I can’t get through this webinar without talking about TikTok which of course is the wild west.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 23, 2021

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. And I feel that, I see that coming off this interview, which I’m really enjoying. Please do join us on our next webinar.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 One of the more interesting aspects of the programs transition for me has been the advertising model. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

NewsWhip

APRIL 14, 2021

Watch webinar. I think you may be the first doctorate holder in the space of communications who I’ve interviewed. View our on-demand webinars. #15: 14: What happens when influence outshines advertising? 14: What happens when influence outshines advertising? APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT.

Analytics 78

Analytics Data Crisis Reputation 78

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. David should leverage the surprise element and not advertise his advantage beforehand. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Create a webinar with live Q&A.

How To 125

How To Data Community Groups 125

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 13, 2011

I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) These fine folk did: Jan.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. I was in the article and the questions for the interview were based on press releases so the title and vibe may have been taken out of context.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

NOVEMBER 1, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 103

Measurement Education Facebook Twitter 103