PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Learn How to Write a Great Press Release.

Small Business 94

Small Business Community Local Social Media 94

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

MAY 5, 2022

Here, we use our knowledge of PR to inform you of the difference between news and press releases. The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. To have your news release reach the right people, you must write for your target audience.

Small Business 97

Small Business Comparison Writing Reputation 97

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company!

Product Launch 105

Product Launch Travel Interviews Writing 105

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA.

Publicity 106

Publicity Communications Local Resources 106

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? But what you write is dependent on your approach and defined outcomes. So where do consumers place their trust? Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

PR Fuel

FEBRUARY 24, 2021

It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it. The coronavirus pandemic has changed so much in the world, and that includes marketing writing and press releases. Take into account the local population and their demographics.

How To 60

How To Writing Local Trends 60

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

PR Fuel

DECEMBER 6, 2020

Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Now, let’s take a look at ten helpful tips for how to write a press release for an event. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. We are fortunate that people love to share information and teach others their area of expertise. Blogs, Books, and Podcasts.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07, Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. It is hard to know what is fake or real. No Free Lunch.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

Cision

AUGUST 9, 2016

” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 26, 2016

And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know. I do not know.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Cision

AUGUST 24, 2016

I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. They appeared tone deaf.

Social Media 120

Social Media Reputation Crisis Media Training 120

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Presspage

MARCH 13, 2018

If you’re housing your organization’s news and important information on your newsroom or blog, you stand to win big with increased traffic and interaction. PR pros can also incorporate popular subjects or trending hashtags into their writing and conversations for added relevance.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. We met when I was writing for Forbes and Fatherly, which is what I’m doing now. I feel like I have a pretty good sense of writing for either a marketing or an editorial audience. My career has been about technology and about helping people make better decisions. We understand.

Ethics 82

Ethics Travel Writing YouTube 82

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Be well-informed of the latest changes and make it a point to be in the know of the goings-on using the actionable tips in this post.

Google 259

Google Digital PR Mobile SEO 259

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. ” Social currency is information that makes us look good and that generates esteem from others. So rather than quoting statistics or providing information, we need to focus on feelings.”

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings.

Marketing 60

Marketing Mobile Pinterest Analysis 60

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. But all is not lost.

Television 76

Television Groups Storytelling System 76

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. I’ve had tons of local outreach through Twitter lately too. What are hits and misses you’ve experienced with PR and advertising professionals?

Pitching 120

Pitching Instagram Viral YouTube 120

PR 20/20

OCTOBER 30, 2018

Machine-Assisted Narratives and the Science of Writing. Visit the MAICON agenda for more information. Artificial Intelligence for Advertising 101. Visit the workshops page for more information and to sign up today. On Tuesday, July 16, we will host the Opening Night Meetup at a local restaurant between 6:30 and 8:30 p.m.

Conference 45

Conference Marketing Case Study Hotels 45

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It has also led to influencers themselves breaching advertising and trading standards law. billion in 2019.

Government 103

Government Education Print Ethics 103