Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Some examples could be ‘subscribe to our newsletter’, ‘join the conversation in our comments section’, or ‘explore our services’. Serve value Your audience’s time is precious, so ensure every word counts.

Blogging 62

Blogging SEO Engineering Mobile 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. Examples of this include: Maps. Reactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. — Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Social Media Strategies. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels.

Creativity 88

Creativity Strategy Marketing Infographics 88

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 77

Creativity Study Survey Advertising 77

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? Advertising Content Marketing Marketing Press Release Public Relations' If you need an acid test for compelling content, show it to a literate child at bedtime. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. NPR says that Kaiser also asks its patients to fill out additional 30-question questionnaires, which is a great example for content workers as well.

Data 120

Data How To Retail Ethics 120

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Solo PR Pro

AUGUST 14, 2018

Examples abound, from the attorney seeking to tamp down bad press resulting from representing a particular client to the physician falsely accused of a surgical error, once this negative information is online it’s a challenge to combat. Infographic by MDG Advertising. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. For example, paid syndication site Zemanta/Outbrain is user friendly and offers ways to customize ads based on your content and goals. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Buzzstream

DECEMBER 13, 2023

For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. For example, you may want to pitch a lifestyle blogger in a different way than you would a finance writer. Below is an example of the previous section in my Google Doc. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. For example, you may want to pitch a lifestyle blogger in a different way than you would a finance writer. Below is an example of the previous section in my Google Doc. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Tell them that all PR is content , and content is made up of: Channels.

Communications 150

Communications How To Analytics Public Affairs 150

Solo PR Pro

OCTOBER 18, 2022

They have/may/do include planning, counsel, writing, social media, events, collateral and website development, advertising, media relations, publicity, internal communications, powerpoint presentations, infographics, photography, recipe development, new market development, and more.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. For example, the subject line in your email marketing is effectively the envelope of a postal mail campaign. Advertising Content Marketing Marketing Public Relations' Put simply, everyone is creating content. Of course not.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Trends on Pinterest are a little different. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. This could include blog posts, whitepapers, case studies, and infographics. This provides an opportunity to network, showcase your expertise, and generate media coverage.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Google for example, is beginning to penalize sites that are not mobile friendly.

Mobile 60

Mobile Study Marketing Survey 60

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. All the sculptures are small enough to fit in a standard whisky glass, and they were popularized through a creative advertising campaign.

Brand 78

Brand Branding Creativity Consumer 78

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Presspage

AUGUST 15, 2017

Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MARCH 19, 2018

For example, over the next 12 months, the percentage of communications professionals that believe the trends or tactics will be either “more important” or “much more important” are as follows: 79% of respondents said storytelling ; 71% said content marketing; and. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. But the agency decided not to do the expected because it wouldn’t move the needle.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Writing about cost per lead (CPL) campaigns, Craig Tomlin said: …for a large enterprise cloud hosting company client of mine, I spent well over $100,000 in placing a series of CPL campaigns through large CPL advertising networks.

Viral 117

Viral Infographics Web Content Marketing 117

5W PR

NOVEMBER 2, 2016

For example, an oven may be self-cleaning and preheat in under five minutes. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. You can use it to highlight the benefits of your product, rather than the features, which is a common mistake. Those are features. Turn those into benefits.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

Content Marketing 60

Content Marketing Survey B2B Marketing 60