Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. NPR says that Kaiser also asks its patients to fill out additional 30-question questionnaires, which is a great example for content workers as well. Conclusion.

Data 120

Data How To Retail Ethics 120

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Deirdre Breakenridge

MARCH 23, 2016

Use examples to reframe the state of PR today for them, and make sure they know what you’re considering when you evaluate a piece of content or PR initiative. Tell them that all PR is content , and content is made up of: Channels. Visuals (photos, infographics, etc.). Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

Solo PR Pro

AUGUST 14, 2018

Examples abound, from the attorney seeking to tamp down bad press resulting from representing a particular client to the physician falsely accused of a surgical error, once this negative information is online it’s a challenge to combat. Infographic by MDG Advertising. Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Privacy Analytics 84

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

5W PR

NOVEMBER 2, 2016

For example, an oven may be self-cleaning and preheat in under five minutes. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. Those are features. Turn those into benefits.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. There are several ways to do this without giving the webinar content away. I recommend the Google URL builder at a minimum.

B2B 60

B2B Infographics Interviews eBook 60

Solo PR Pro

OCTOBER 24, 2017

With many now employing paid, earned, shared and owned media strategies and content marketing underpinning many tactics, the clear demarcation between PR, Marketing and Advertising is evolving. Example: Vague: Gain new followers. In the above example, the goal is 20%, and tied to a specific topic.

Marketing 40

Marketing Measurement Infographics Technology 40

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. I read emails.

Social Media 60

Social Media Blogging How To Media 60

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. On top of having a website, you need to build an interactive blog that engages and inspires your audience. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Shift Communications

DECEMBER 10, 2015

Many of these use examples from Canva’s layout library, which provide images for direct customization and use (at a cost) or just inspiration. The example layouts in the layouts library often make use of elements similar to Canva’s free elements. Let’s look at another great example from the layout library.

Infographics 60

Infographics Tools Guidelines Writing 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. There are many examples similar to Rosetta Stone.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

APRIL 13, 2023

Alternatively, you can use the content to create a new podcast series with a completely different focus. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising. The biggest difference is that podcasts can be consumed passively; for example, while you’re commuting.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 60

Creativity Infographics B2B Corporate 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. The world is changing fast, and so is our profession. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. based marketing and advertising professionals for the survey.

Marketing 71

Marketing Employee Survey Social Media 71

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

JULY 23, 2014

In fact, 80 percent of Pinterest pins are shared content (versus original). Video content can bring to life what can’t be shared in text. An epic example is Volvo’s video with Jean-Claude Van Damme, depicting the precision of the dynamic steering in its trucks. One example is the Oreo brand Super Bowl tweet image.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 40

How To Engineering Content Marketing Advertising 40