Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script
APRIL 30, 2024
I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. These memory links activate when buyers do come into the market.
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