Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. Megan: These kinds of first-person experiences are very powerful because they unlock the critical emotions that help deepen the connections between consumers and a brand. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Consumer Storytelling 78

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 9, 2016

Remember, this isn’t advertising. If you really want to stand out, include relevant video in your pitch and subject line. Just adding the word “video” in a subject line bumps up open rates. It’s more entertaining and less time consuming. Not only is video more engaging, but it continues to grow in popularity.

Pitching 120

Pitching How To Brand Branding 120

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. While keeping that in mind, in actuality, there are not that many differences.

Communications 253

Communications Data Local Survey 253

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Your people who advertise FOR you! You could easily argue video (and live-streaming, which will also blow up in 2022) offers the same depth. But, it’s definitely true. I listen every day.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

MARCH 31, 2015

The benefit for news consumers is clear – but what about the news outlets? ” There’s no evidence yet if local or niche news sites will be included in the hosted content at some point. Recently, media outlets have been posting videos natively to Facebook with 30-second or less recaps of the news of the day.

Facebook 120

Facebook Social Media Mobile Local 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video.

Social Media 119

Social Media Conference Media Corporate 119

Konnect Agency

JULY 23, 2020

With important conversations around things such as COVID-19 and the BLM movement circling the internet, brands need to consider where and how they fit into the mix to evaluate the appropriateness of content and advertising on a weekly/monthly basis. Advertising is another content source that needs to be monitored closely.

Social Media 52

Social Media Media Creativity Advertising 52

PR in High Definition

AUGUST 30, 2016

Snapchat’s daily video views have hit 10 billion – surpassing Facebook’s 8 billion. Snapchat’s success is attributed to its ability to tap into a key change in consumer behaviour: users today (especially millennials and younger consumers) prefer visual one-to-one or one-to-few communications over broadcast-style text across public networks.

Video 54

Video Mobile Pinterest Advertising 54

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

MAY 23, 2016

People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Presspage

MARCH 13, 2018

.” Those assets include online newsrooms full of photos, video, copy and other elements that tell your story. Andy Jelic, social media specialist for Re:Group , shares several tactics PR pros can employ to boost their Facebook pages’ reach, including swapping posts, getting sponsors involved and tagging local businesses.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Slide 116 in Mary Meeker’s presentation above that suggests people only forget their phone exists when playing video games. How do you get into those data points earlier?

Trends 87

Trends Marketing Mobile Web 87

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page.

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local. It’s harder and harder for local papers to survive in today’s media climate. Does that content tend to be in video form, have lots of great pictures, or is it plain old text?

Brand 52

Brand Branding Media Local 52

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

MaccaPR

JULY 20, 2015

Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country. The Live Story broadcasted behind-the-scenes, Samsung-branded photos and videos combined with user-generated shots from the crowd and red carpet.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Ethical Voices

NOVEMBER 7, 2022

I started off in advertising sales for IDG. I’ve been going to the Consumer Electronics Show. I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff. From there, I bounced back and forth between marketing and editorial.

Ethics 82

Ethics Travel Writing YouTube 82

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Targeting local and small businesses. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

PR Fuel

JULY 24, 2018

7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. If you were just Chris Consumer would you think what you have to say is interesting?

Pitching 40

Pitching Media Small Business Writing 40