Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. The end product is a commercial spot or online video. The two videos have combined for more than 60 million YouTube views. Advertising' Zach Burrus.

Advertising 92

Advertising Advertising Viral YouTube 92

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company.

Marketing 88

Marketing Advertising Advertising Viral 88

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction. million U.S.

Television 147

Television Advertising Advertising Journalism 147

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 186

Communications Journalism Advertising Advertising 186

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Global and international PR networks Networking isn’t confined to local or national boundaries. Email and video calls Email remains a powerful networking tool for initial contact and follow-ups. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

PR for Anyone

SEPTEMBER 1, 2021

Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. I know of no better way to do this without paying for advertising. It made sense to me at the time, December is right after November. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

PRSay

OCTOBER 17, 2022

To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. The video ends with Robertson’s face distorted by a TikTok filter to appear like an angry hobgoblin. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! election2022 #floridacheck #elections #pov ?

Communications 172

Communications Video Social Media Facebook 172

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I gave a bunch of examples in the video above (and the transcript below). Watch this week’s PR Tip here. What advice can you give to either students or their parents. Transcript.

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Prohibition

NOVEMBER 12, 2018

Why is Facebook advertising important? . However, Facebook advertising has so many amazing methods of allowing you to reach exactly the right type of people that you want to target, that it’s a great idea to have it in your marketing toolkit. How can I use Facebook advertising effectively?

Facebook 59

Facebook Strategy Advertising Advertising 59

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Their intent is to show photos and videos to develop stronger relationships with both current and potential clients. . COMMUNITY BUILDING. USP SHOWCASE. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Cision

JUNE 9, 2016

Remember, this isn’t advertising. If you really want to stand out, include relevant video in your pitch and subject line. Just adding the word “video” in a subject line bumps up open rates. Not only is video more engaging, but it continues to grow in popularity. Well I have news for you: it’s not. This is media relations.

Pitching 120

Pitching How To Brand Branding 120

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Shift Communications

DECEMBER 16, 2022

But our real starting point for this campaign was the knowledge that employer brand messaging can be really difficult to get across in a traditional advertising or even earned channel. The social engagement for that is off the charts with around 5,000,000 video views and 15,000 video shares plus thousands of positive comments.

Brand 78

Brand Branding Consumer Storytelling 78

wiredPRworks

JUNE 10, 2020

Who loves video games? One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Video Game Industry Statistics. Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes.

Video 52

Video Local Tools Conference 52

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. It could be as simple as a social media post, a review on Yelp, a podcast, or a video about their experience with your brand.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. What is purdah? Is my organisation covered by purdah?

Resources 62

Resources Communications Government Policies 62

Cision

DECEMBER 29, 2017

An amazing photo or video – it entices people to participate. Use your company’s brand name for local targeting. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. Easy mechanics to join.

Instagram 120

Instagram How To Guidelines Facebook 120

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.”

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. A young guy like Logan Paul became famous for recording videos of himself doing splits around the world. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 74

Case Study Guidelines Study Creativity 74