NewsWhip

AUGUST 9, 2022

It shares its discoveries directly with consumers and works with organizations too, so they can protect their image and clients. “I’ve never been in a place where the work we do feels so needed,” says Eric Effron, Editorial Director of NewsGuard, in an interview with NewsWhip. Labeling advertising clearly.

Government 78

Government Journalism Advertising Advertising 78

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Like any other consumer products, they stand for something. Sure, PRs and media work together, and we need each other.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Isn’t this more time-consuming? Don’t look for free advertising.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. The technology is being used to help accelerate marketing activities and offer conveniences that are meant to assist consumers in the consumption process (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Lindsey Wehking, assistant account planner at FleishmanHillard and the most recent college grad of the bunch, was a journalism major with a minor in anthropology.

Creativity 120

Creativity Survey Advertising Advertising 120

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I very much enjoyed journalism and had a blast doing it. How did you get your start in PR? Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 78

Automotive Media Report Print 78

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews.

Media 54

Media Newspapers Journalism Video 54

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

Exercises 101

Exercises Creativity Radio Resources 101

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

Advertising 40

Advertising Advertising Television Viral 40

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. How long have you been in journalism and how did you get started?

Meeting 57

Meeting Automotive Mobile Transportation 57

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

Reputation Us

NOVEMBER 28, 2022

Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. Casey Boggs, ReputationUs.

Twitter 78

Twitter Banking Financial Employee 78

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Brand Branding 120

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. love awards and accolades” which are an “elaborate scheme to sell advertising”. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. They are meeting the needs of the modern consumer. b) Legacy Inertia.

Marketing 69

Marketing Ethics Interviews Meeting 69

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. Doing this will ensure you’re researching the companies you’re looking at and this process in itself will lead you to be more curious about them.

Google 119

Google Data Government Social Media 119

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Every brand seems to be working on some form of a content hub, and overall, this is a good thing.

Brand 52

Brand Branding Media Local 52