Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. You can also track results for keywords you use in your paid advertising. Another valuable tool is Google Analytics.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Where does the time go?

Analytics 70

Analytics Report Technology Pitching 70

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. With the ability to add almost any website, and most social accounts, we’re on top of the conversation, even if it’s just starting.”- Very rapid capturing of recently published content – faster than others in my experience.

Leadership 78

Leadership Software Customer Service Small Business 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Write a compelling press release: Craft a well-written, attention-grabbing press release highlighting your video content’s key points. You can use analytics tools provided by video hosting platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. It’s always better to create your own content, as it will give the reader extra insight into your company and shows the effort you put into this piece of writing.

How To 105

How To Analytics Writing Guidelines 105

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

Deirdre Breakenridge

JULY 9, 2018

If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. Pick an organization you are interested in, even if your teacher does not tell you to.

Social Media 150

Social Media Media Case Study Analytics 150

PR Fuel

OCTOBER 14, 2022

It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. This type of PR event is great for word-of-mouth advertising for your business. Learn How to Write a Great Press Release. Help Out With a Charity or Non-profit.

Small Business 83

Small Business Community Local Social Media 83

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. While you don’t have access to their analytics, you still can observe the overall trends. Research, read, be active in the respective community and write compelling pitches. When you pitch a story, you need to be credible too.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. She highlights that human skills become even more critical, and individuals need to possess analytical and influence skills to effectively work alongside AI.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Building analytics to optimize those efforts will become as important as it is for earned media. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 “Ninety percent of millennials think direct mail advertising is reliable.” ” The answer is simple: it boils down to over-saturation of online advertising via social media.

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Access to Analytics. Establish Benchmarks. Doing so can provide a great level of credibility and authenticity.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

JANUARY 3, 2018

Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics. So what’s the solution? Know that there are tools that solve the content and earned media measurement challenge.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Write masturbatory press releases for the express purpose of making some key executive happy because (s)he likes the sound of her own voice or likes to see his name in quotes.

Wireless 150

Wireless Analytics Data Trends 150

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Content creation can be one of the hardest things to plan when you first begin blogging.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 94

Measurement Communications Survey B2B 94

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Additional duties. More internal comms.

Communications 126

Communications Crisis Internal International 126

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

JANUARY 13, 2018

The first piece comes to us from Marketing News, by a reporter that I often see writes long and deep features on technical and complicated marketing topics. There is potential here for the buyers and users of marketing technology to demand veracity – and for vendors to restore confidence in analytics.

Marketing 62

Marketing Advertising Advertising Corporate 62