The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical Thinking The ability to analyze information critically, identify patterns, and draw meaningful insights is crucial in the fast-paced PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Discover who influential authors are, what they write about, how often, and in which publications so that you have an edge in your conversations with them.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 3) Words matter in analytics and insight.

Writing 62

Writing B2B Analytics Reputation 62

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Do not use more bullets than you get in a six-shooter,” recommends Rick Norton in Online Writing Digest. Learn more about her training, consulting or writing and editing services at WylieComm.com. Got a list?

Web 174

Web Writing Analytics Training 174

Agility PR Solutions

OCTOBER 6, 2022

Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Public relations is a field that requires a specific set of abilities. So let’s find […].

Storytelling 113

Storytelling Analytics Writing Industry 113

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 126

Radio Analytics Mobile Instagram 126

Axia PR

DECEMBER 10, 2023

Consider cost, design, support, and analytics when selecting the best content management system for your company. This allows companies to build, write, or modify web pages without having the skill or knowledge to code.

Company 62

Company Web System Analytics 62

ReimaginePR

APRIL 9, 2020

All decent writing is structured. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. Writing an analytical article isn’t an effortless occupation and it demands doing lots of homework. Flow creating is simply a very effective mode of creating documents.

Study 120

Study Analytics Writing Measurement 120

Beyond PR

MAY 15, 2017

They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you.

Analytics 52

Analytics Small Business Writing Report 52

Communications Conversations

NOVEMBER 16, 2022

Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. Analytical mind and basic knowledge of digital marketing landscape. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Canva/design. Social Listening.

Social Media 174

Social Media Media Analytics Data 174

NewsWhip

NOVEMBER 3, 2022

Unique analytics. I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I Silva uses NewsWhip in several ways, but for starters, she looks at the analytics to see how her title’s own stories are doing. “If NewsWhip is really helpful for that.”. Charting success.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Business Wire

MARCH 20, 2018

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. Analytics surface what news and consumer stories are performing the best.

Reddit 158

Reddit Media Analytics Trends 158

The Hoyt Organization

SEPTEMBER 8, 2023

Predictive Analytics Predictive analytics is another opportunity for using AI in PR. The Issue Of Human-Machine Writing Convergence A concern that has arisen with the advent of AI in public relations is not just the fear of machines replicating human writing. This provides PR professionals with real-time insights.

Publicity 94

Publicity Ethics Analysis Data 94

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 116

Radio Instagram Analytics Mobile 116

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 119

Survey B2B Marketing Interviews 119

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Where does the time go?

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Upskilling is a major concern for both workers and employers. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 107

Communications Storytelling Analytics Web 107

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 101

How To Guidelines Writing Pitching 101

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. So how do you know if your efforts are working?

Measurement 154

Measurement How To Guidelines Analytics 154

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today.

Technology 94

Technology Meeting Media Analytics 94

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Provide Instant Analytics to Your Audiences. Many organizations and businesses heavily rely on media data and analytics. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

AUGUST 27, 2020

The analytics gathered from the Critical Mention Earned Media Suite show which streaming services have been mentioned the most within the past four days across online and publications such as online newspapers and magazines, blogs and forums. Share Tweet Share. Netflix also received more publicity and higher audience numbers. .

Television 97

Television Radio Media Analytics 97

Burrelles Fresh Ideas

JANUARY 9, 2024

PR CoPilot: Our AI-powered writing assistant , initially launched in the Media Outreach module, can change the tone, check and fix your spelling, help make your content concise or expand on the key points, and translate the whole thing into any of 13 supported languages. This is your opportunity to showcase your results to key stakeholders.

Pitching 95

Pitching Print Measurement Report 95

Deirdre Breakenridge

JANUARY 10, 2022

It may be hard for people to write it down publicly, so an alternative could be to encourage them to write it on their personal computer. Haley Epping is a Masters student at American University studying Strategic Communications with a focus in Digital Communication Strategies & Analytics.

Blogging 263

Blogging Construction Groups Meeting 263