Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners are a game-changing network of Meta partners with the expertise to help businesses face the tasks of today and engineer a path to the future.

Engineering 88

Engineering Advertising Advertising Agency 88

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Shift Communications

NOVEMBER 2, 2017

Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base. No social network has ever achieved that much revenue per user at scale. Vice President, Marketing Technology.

Facebook 87

Facebook Social Media Mobile Media 87

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Super Bowl Ads and Social Buzz: Who Are the Winners This Year? and Jermaine Dupri. And then there’s Taylor… but more on that below. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies.

Case Study 224

Case Study Trends Instagram Social Media 224

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. It involves selecting the best advertising and communication channels. What is media buying?

Media 78

Media Advertising Advertising Analysis 78

Shift Communications

OCTOBER 27, 2017

While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. This seems to give you access to your media list right from an email. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch.

Analytics 68

Analytics Report Technology Pitching 68

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 185

Measurement Communications Analysis Data 185

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. Vice President, Marketing Technology.

Social Media 60

Social Media Strategy Pinterest Media 60

PRSay

JULY 10, 2018

As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. We do so in compliance with the rules of each social media platform, and trust that they in turn have adhered to laws and regulations that govern data collection.

Ethics 249

Ethics Data Privacy Policies 249

Shift Communications

JULY 29, 2015

Look in your web analytics at Twitter’s traffic over a multi-year period. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Analytics 60

Analytics Google How To System 60

Stephen Waddington

JUNE 29, 2021

Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo.

Agency 171

Agency Enterprise Software Financial 171

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Social media management.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

FEBRUARY 11, 2016

Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. Download your analytics, use tools like Watson Analytics to extract insights, and understand what your audience is doing. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

SEPTEMBER 8, 2015

The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Sometimes this is as simple as implementing additional Google Analytics tracking codes; sometimes this is as complex as lead co-registration or other data exchanges. Vice President, Marketing Technology.

Social Media 60

Social Media Media Data B2C 60

Shift Communications

NOVEMBER 10, 2014

Social Media Data. You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Twitter also recently released its own Analytics dashboard to all users. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page. Vice President, Marketing Technology.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Want to know what type of content earns the most shares on social media? Facebook, Twitter and most other social networks offer a wealth of free analytics.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Analytics was still at the early stage. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Social-media activity may fall under this coverage as well.

Insurance 97

Insurance Insurance Exercises Reputation 97