Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Tip: Always click into the piece to ensure they have linked to you. I outlined this feature at length in a post about building your own media list.) So it’s time to widen the net.

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 111

Media Relations Media Survey Pitching 111

The Proactive Report

JUNE 4, 2018

3 minute read. You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Engage and build rapport with your audiences. The more you know about your audiences, the easier it is to craft the right messaging and build rapport. Call 888 243 3470.

Analytics 127

Analytics Data Exercises Social Media 127

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Get on reporters’ radar.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Get on reporters’ radar.

Pitching 120

Pitching Report Brand Branding 120

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. Cision recently released its 12th annual Global State of the Media report. CISION-State of the Media Report. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Smaller brands might only get 2-3 unlinked mentions per year. So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Cision

NOVEMBER 23, 2015

But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Get our free pitching best practices tip sheet!

Social Media 120

Social Media Media Pitching Media Training 120

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. How did your time as an on-air reporter at CNBC prepare you for the role you have now? So practice conveying a warm, energetic vibe.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. It creates a lean, effective outreach mechanism to attract new members from every target audience. And best of all, it’s attainable.

Strategy 81

Strategy Marketing Tools Report 81

Cision

OCTOBER 3, 2015

Here are three tips to help you master the chemistry of successful pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Use social media to get a better understanding of whom you’ll be reaching out to. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Even attitudes toward work vary.

Mobile 156

Mobile Local Technology Trends 156

Cision

MARCH 3, 2016

Despite all this change, one thing that has largely remained the same is the working PR-journalist relationship. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Newsrooms have evolved to keep up with audiences’ needs. .

Media Relations 120

Media Relations Media Pitching Survey 120

Cision

JUNE 10, 2015

The VIP treatment builds loyalty that rarely is achieved through digital means alone. Click here for our free tip sheet! Often, brands think that they have to build a platform to build community, but that isn’t the case, Fanzo says. She says “build it and they will come” is no longer true. How do you do that?

Social Media 120

Social Media Data Community Crisis 120

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Want better insights on your customers?

Communications 120

Communications Writing Blogging Report 120

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Want better insights on your customers?

Communications 120

Communications Writing Blogging Report 120

Shift Communications

FEBRUARY 6, 2018

Here are a few tips to prepare you to get ready for call downs. Reporters are notorious for hating phone pitching because they are very busy and on deadline. Extra tip : If you need to justify why you called, reference one of his/her recent articles. Extra tip 2: The more you practice the better you’ll get.

Pitching 84

Pitching Report Writing Twitter 84

Sword and the Script

NOVEMBER 28, 2017

Certainly, there’s an art and science to attracting and building an audience – but there’s also a lot of grit. The average time spent composing a blog post this year was three hours and twenty minutes (3:20). That’s up by four minutes (3:16) from the previous year, but the trendline points to greater investments of time.

Study 79

Study B2B Marketing Survey 79

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Here are four tips to help you capture an executive’s authentic voice when ghostwriting: 1. Build strong relationships. Just draft it and I’ll take a look.”. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

MAY 23, 2017

And, according to TrackMaven, you might want to publish your post at 3 p.m. Being timely is just the tip of the promotion iceberg. Different posts may fare better on different platforms, and the way in which you post on a platform may matter as well. Forge relationships with other bloggers in your space.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

PR 20/20

APRIL 30, 2019

A 70+ page report on his findings that we can’t put down. Custom confirmation email to kickstart the relationship. That means that we, as readers, can’t build a relationship with them.”. Perhaps its the format of the email (Gillespie’s report has an amazing section just dedicated to this!) The result?

B2B 79

B2B Exercises Report Analytics 79

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But as the show grows, so does the competition.

Automotive 74

Automotive Mobile Technology Resources 74

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists also ranked the specific multimedia and data elements they’ve used over the past 2-3 years. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

PRSay

DECEMBER 18, 2019

The Washington Post would later report that what seemed like a grassroots reaction to Morey’s tweet was actually a coordinated harassment campaign.). Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Katie Paine's Measurement Blog

JANUARY 27, 2023

Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. I finally asked the reporter why I seemed to be his go-to source, and he said, “You make me laugh. Maven-level tip: Laughing at yourself is charming, and being self-deprecating is endearing.

Communications 40

Communications Measurement Employee Course 40

Cision

MAY 22, 2015

I, for one, have had that insult hurled at me on several occasions – which means that I’ve mastered the ability to mutter “Your face is dumb,” into a cocktail straw before strolling off in search of better company. If your relationships aren’t built on trust, then they won’t last long – and neither will you. PR people are liars.”.

Hotels 120

Hotels Fashion Ethics Meeting 120

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. 3 Dan Cristo. Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

JULY 24, 2017

recognizes the potential controversy Shark Week could stir up for his business, and knows he needs to bring on a PR team to build an actionable plan before the situation gets him into deep water. Speaking of media relationships, it’s important to know who’s on your side during a crisis. Before reporters are on the hook.

Case Study 94

Case Study Crisis Management Crisis Study 94

Melissa Agnes

FEBRUARY 10, 2015

It’s true that the risk of a data breach can never be 100% eliminated (unless you go completely off the grid and back to a world of paper and wire phones), but it can be minimized and then planned for. In fact, it is your responsibility to minimize and plan for this risk. Tweet this!). How to minimize the risk of a data breach crisis.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 117

Case Study Software Data Web 117

PR 20/20

JUNE 26, 2018

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

AUGUST 27, 2019

Marketing Score is designed to help you identify what needs to be improved and quick tips to get there. If cores are weak, though, you’ll need to invest in building the foundation. Crafting a marketing strategy is not a light lift. So where do you focus your efforts knowing that both time and resources are finite? Customer database.

Marketing 46

Marketing Technology Resources Tools 46

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. Link building can be especially beneficial in competitive industries like SaaS. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Beyond PR

JUNE 8, 2016

This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. Rather, the relationship can be viewed as a double helix – a pair of parallel lines intertwined around a common axis. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40