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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. One example?

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. We saw newsrooms grapple with rules for AI throughout 2023.

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PR in 2024: 4 predictions for the transformative year ahead

Agility PR Solutions

The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake.

Ethics 108
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3 Principles for DEI Executive Communications in 2024

Stern + Associates

Executives Continue To Value DEI – But It’s More Scrutinized A survey conducted by Morning Consult and released in January 2024 showed 82% of business leaders consider diversity initiatives as essential to their business strategy. The post 3 Principles for DEI Executive Communications in 2024 appeared first on Stern Strategy Group.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

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The Importance of Comprehensive Ethics Policies – Joseph Abreu

Ethical Voices

He is also the 2024 National Chair of PRSA. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? The policy was so extensive.

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Here Are The Consumer Behaviors That Will Continue Into 2024

5W PR

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏