5W PR
FEBRUARY 22, 2024
Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.
5W PR
JANUARY 3, 2024
Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.
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Burrelles Fresh Ideas
FEBRUARY 13, 2024
What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero.
The Hoyt Organization
JANUARY 8, 2024
This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.
PRSay
DECEMBER 20, 2023
PRSA is now accepting entries for the 2024 Anvil Awards. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Find details here.
The Proactive Report
NOVEMBER 21, 2023
From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.
Burrelles Fresh Ideas
OCTOBER 3, 2023
While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. This continuity can create a lasting impact on consumers’ perceptions of a brand.
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