Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

The Proactive Report

NOVEMBER 21, 2023

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!

Newspapers 130

Newspapers Social Media Data Consumer 130

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He is also the 2024 National Chair of PRSA. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career?

Policies 62

Policies Ethics Government Leadership 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

Consumer 78

Consumer Ethics Trends Mobile 78

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. It makes sense. One new product for Cision.

Software 122

Software Pitching Ethics Privacy 122

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. In 2024, AI in social media is enhancing our online journey more than ever.

Social Media 62

Social Media Trends Media Guidelines 62

Wadds Inc.

MARCH 29, 2024

A benefit of AI is saving time, particularly when analysing sentiment and to aid measurement, which should hopefully free up internal communicators’ time to do what is inherently human. Applying the superpowers of ethics, kindness and empathy in internal communication will become increasingly important for us.

Internal 52

Internal International Strategy Communications 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

Google 71

Google Infographics Pitching Resources 71