article thumbnail

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. We saw newsrooms grapple with rules for AI throughout 2023.

Report 182
article thumbnail

Say No to Bad Clients in 2024

Solo PR Pro

Below are a few tips that will help you keep the streak of great clients going in 2024! Set the tone in writing A comprehensive contract is your first line of defense. Recognize the signs that it's time to walk away, such as continuous disrespect, breach of contract, or ethical conflicts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. Find details here.

Publicity 177
article thumbnail

The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? That’s of course what I did.

Blogging 114
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192
article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

article thumbnail

S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Jacobs to name some of the leadership takeaways he has gleaned in nine years of writing for the publication. Sometimes, being ethical means losing clients. But it’s so important to hold to those ethical practices.