Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And I still envy you so much. It is always such a pleasure meeting you.

Energy 52

Energy Groups Internal International 52

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Fire the meteorologists, the interns can do the weather PR has always had a PR problem.

Policies 68

Policies Creativity Internal International 68

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". And today, currently, in 2022, a business without interesting, attractive and what we often colloquially call "sexy" stuff is worth nothing.

Ethics 52

Ethics Case Study Social Media Google 52

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. He is the 2022 PRSA international assembly delegate. Do you have guidelines around how far and wide you recognize religious holidays?

Local 133

Local Crisis Management Internal International 133

Sword and the Script

MARCH 7, 2023

Full year 2022 revenue was $438.7 For the full year 2022, the company lost $25.8 For the full year 2022, the company lost $25.8 Cash flow, however, was up “Q4 2022 cash flow from operations was $15.4 Q4 2022 one-time expenses were $6.8 million related to enhanced internal controls, and $1.2 million YoY.

Software 133

Software Analytics Technology Video 133

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

DECEMBER 17, 2021

Want to join this inspiring network of Solo PR pros in 2022? Fran Stephenson, APR (Step In Communication) and Amy Gray, APR (Gray Public Relations) teamed up with a San Antonio-based creative agency on a multi-year statewide public education campaign for the Tennessee Department of Transportation (TDOT). Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Maxim Behar

MAY 18, 2023

The age of 14 was indeed too early, and then after high school, he spent 5 years as a machinery worker, graduated from International Business in Prague, Czech Republic, and started working as a journalist. The Challenging Start At an age when most students worry about their grades, Maxim started to work.

Ethics 52

Ethics Internal International Groups 52

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 108

Government Technology Policies Ethics 108

Wadds Inc.

DECEMBER 13, 2022

The brain drain of young people from the continent will impact the future of the economy and burgeoning professions and creative industries such as marketing and public relations. 11 million have headed for Europe, five million to the Middle East and three million to North America.

Publicity 59

Publicity Marketing Survey Analysis 59

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity. Leaning on mentors and allies.

Resources 142

Resources Nonprofit Groups System 142

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

MAY 7, 2021

The application process is wrapping up for the 2022 PRSA Board of Directors. At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you.

Education 122

Education Technology Policies Leadership 122

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Highlight your leaders internally before promoting them outside the organization. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.<

Reputation 78

Reputation Insurance Insurance Employee 78

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

Karen Freberg

JANUARY 5, 2022

2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. is asking these days when they contact me for interns and potential collaborations. This allows the students to be creative and strategic in a short amount of time. Hope you all are having a great 2022 so far!

Social Media 98

Social Media Media Course Small Business 98

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stern + Associates

DECEMBER 12, 2022

With a focus on how technology changes the way people work, his methods include teaching leaders how to use social technologies to enhance internal knowledge sharing, structure global product development operations and manage the human aspects of new technology implementation. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Brand Branding SEO 62

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Whitt Independently published November 2022. We desire to perform our work excellently with plenty of zest and zeal. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

wiredPRworks

MAY 18, 2022

Barry’s 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” was published in April 2022. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Get your free copy. About Barbara Rozgonyi.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Doctor Spin

DECEMBER 10, 2022

Can you write a press release that will entice international travel press to cover our story? This could free up PR professionals to focus on more strategic and creative aspects of their work. This will allow our guests to see the aurora borealis, i.e. the Northern Lights. Please also include two quotes from our CEO, Jerry Silfwer.

Hotels 52

Hotels Travel Resources Data 52

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. International Conference on Communications Management and Public Relations. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Buzzstream

MAY 19, 2022

Or it can come from internal data. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Check out how Neomam tests all of its content as part of its creative process.

Survey 90

Survey How To Reddit Pitching 90

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. On the contrary - now the market is narrower and if you have a product, you have to be much more aggressive and active in advertising, to be more innovative, more creative, more flexible. How will this happen?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83