PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

PRSay

MAY 4, 2022

Matlin will be a keynote speaker at ICON 2022 in November.). The family owns a fishing business and its members are leaders of their community. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators.

Film 156

Film Communications Media Interviews 156

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 130

Survey Communications Measurement Internal 130

Stern + Associates

APRIL 27, 2023

He catalogs the tremendous benefits that the pursuit of meaning confers on companies in his compelling book, “ Deep Purpose: The Heart and Soul of High-Performance Companies ” (Harper Business, 2022), which was named a Thinkers50 Top 10 Best New Management Book for 2022.

Company 103

Company Employee Case Study Strategy 103

Prohibition

OCTOBER 12, 2023

That’s more than just their name or logo—it’s about the beer you produce, the community you build, and your commitment to inclusivity and diversity. This is supported by sales of low and no-alcohol beer jumping by 23% during 2022-23 compared with the previous 12 months, a trend driven by GenZ and millennials.

Brand 71

Brand Branding Marketing Retail 71

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Newsfile

MAY 11, 2023

Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.

Writing 52

Writing Energy Training Education 52

Stern + Associates

NOVEMBER 16, 2023

A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. Urging listeners to explore their own heritages, she invites them to reignite ties with family and community – a message that has continued to resonate on social media.

Survey 62

Survey Groups Storytelling System 62

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. While leading global communications at INFINITI in Hong Kong, the team often discussed aspirational attributes of the ideal global PR professional. Our list grew, but included: We’re journalists and storytellers.

Communications 95

Communications Internal International Travel 95

PR for Anyone

DECEMBER 27, 2023

Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.

Airlines 130

Airlines Transportation Print YouTube 130

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.

Leadership 62

Leadership Storytelling Policies Groups 62

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Shift Communications

NOVEMBER 30, 2021

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.

Brand 97

Brand Branding Internal International 97

Flatiron Communications

JULY 5, 2022

We have to make sure we're reporting on the things that are more relevant to people's lives…not Beltway chatter" – @AP 's @JuliePace @CollisionHQ #collision — Peter Himler (@PeterHimler) June 22, 2022. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Since 2022, all video uploaded to the channel is now a reel. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

NOVEMBER 21, 2022

This November, Marks and Spencer revealed its new Christmas clothing campaign, which is a heart-warming celebration of togetherness and community. The importance of storytelling in PR . M & S – Gifts that Give. Taking cues from their Christmas campaign, Kate Spade launched an experiential pop-up in Soho, London in November.

Fashion 71

Fashion B2C Community Storytelling 71

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Mark My Words

MAY 3, 2022

It is blaming everything from the war in Ukraine to people sharing passwords for its 200,000 subscriber dip in the first quarter of 2022, but more alarmingly it sheepishly predicts a loss of two million more users by July, despite gaining over four times that amount in the final quarter of last year. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128