2022 Community Leadership Storytelling 
Shift Communications
FEBRUARY 1, 2022
In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. It’s often a proof point of the culture and relationship between leadership and the larger teams.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.
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Communications Conversations
NOVEMBER 16, 2022
I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Agility.
PRSay
NOVEMBER 15, 2022
15 at PRSA’s ICON 2022 conference in Grapevine, Texas. Air Force (retired) and is now director of inclusive communities for Amazon. military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. Coast Guard at 19 years old. She asked how the U.S.
Shift Communications
NOVEMBER 30, 2021
Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.
Stephen Waddington
DECEMBER 15, 2021
We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.
PRSay
NOVEMBER 21, 2022
While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.
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