2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media
PRT Submitted Articles
OCTOBER 9, 2022
The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know.
A Few Closing Thoughts on 2022
Ishmael's Corner
DECEMBER 20, 2022
The Art Of Storytelling In Business Communications And Public Relations. The post A Few Closing Thoughts on 2022 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I can’t believe we’re already counting down the days to the year’s end.
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Trending Sources
20 PR and Marketing Predictions for 2022
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.
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2022: The Year of the Employer Brand Story
Shift Communications
FEBRUARY 1, 2022
In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. In 2022, promoting case studies and work isn’t just for customers.
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Year in Review: Our Most-Viewed Articles From 2022
PRSay
DECEMBER 30, 2022
This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).
Top skills of the 2022 social media professional–as told by the people doing the actual work
Communications Conversations
NOVEMBER 16, 2022
I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.
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Enjoy the pride of proactive storytelling
Presspage
NOVEMBER 29, 2022
Since May this year (2022) and our comms team entered a new reality with great pressure and overwhelming attention from media and customers. These teams are in need of a streamlined process that enables them to respond to media in a timely and consistent manner, maintain the narrative, and to focus on the proactive storytelling.
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The Importance of Storytelling in PR
Prohibition
OCTOBER 13, 2022
However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.
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ICON 2022 Recap: How DE&I Helps Optimize Talent and Build Teams for the U.S. Military
PRSay
NOVEMBER 15, 2022
15 at PRSA’s ICON 2022 conference in Grapevine, Texas. military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. Part of the storytelling challenge, Evans said, is that “it’s more about the organization than about individuals themselves.
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5 Solos Share Their No. 1 Business Goal for 2022
Solo PR Pro
JANUARY 11, 2022
1 business goal for 2022. 1 business goal for 2022 is to publish my public relations book! In 2022, focusing on improving the quality of my business, not the quantity is my top business goal. One of the biggest goals for my business in 2022 is to create a marketing funnel and increase my client leads.
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2022 Solo PR Pro Premium Member Accomplishments
Solo PR Pro
DECEMBER 27, 2022
2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. In 2022, he was the chair-elect of the Midwest District and co-chair-elect of the DE&I committee. Congratulations to all!
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Top five Food and Drink PR Campaigns of 2022
Prohibition
DECEMBER 16, 2022
As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’.
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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022
wiredPRworks
MAY 23, 2022
To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. To date, I’ve written 373 posts about LinkedIn. Wishing you an amazing day in every way!! OVER TO YOU.
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THE AI HYPE CYCLE: HOW TO MAXIMIZE & LEAD IT
Shift Communications
JULY 25, 2023
While ChatGPT was the top news topic in December 2022, things have already changed drastically. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. PR lessons from previous hype cycles. A map of the news stages of an innovation wave , with PR opportunities for each.
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Are employee social media advocacy programs really working?
Communications Conversations
MARCH 9, 2022
From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. This is what people connect with on LinkedIn in 2022. OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers?
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Here’s What You’ll Find Inside the Updated AP Stylebook
PRSay
JUNE 9, 2022
Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.
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5 Tips For First-Time PR Agency Clients
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. I t’s important to be transparent with the PR agency about the good and bad.
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Why You Need to Put Your Readers and Their Needs First
PRSay
MAY 10, 2022
DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Copyright © 2022 Ann Wylie. Get FREE writing tips here.
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How To Do AI Startup & Tech PR, Featuring AI Survey Insights
Shift Communications
AUGUST 29, 2023
The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. So, we conducted a consumer survey.
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Investor Relations Officers Gained Influence During the Pandemic
Institute for Public Relations
DECEMBER 5, 2022
A survey of 397 members of the National Investor Relations Institute (NIRI) was conducted from April – May 2022. Key findings include: 1.)
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Navigating the Travel Landscape: 2024 Trends and Transformations
Burrelles Fresh Ideas
MARCH 19, 2024
The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.
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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings
PRSay
NOVEMBER 21, 2022
While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn.
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Quick Summaries to 5 Surveys of PR and Corporate Communications
Sword and the Script
SEPTEMBER 19, 2022
I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.
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Your Attention Is Your Superpower. Learn How To Get It Back
Stern + Associates
OCTOBER 10, 2023
“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022.
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
Sword and the Script
AUGUST 1, 2022
DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). In total 483 respondents took the survey online, using Survey Monkey, from Friday, May 6, 2022, until June 14, 2022. Most are based in the U.S.
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The Hidden Assets That Drive Growth for High-Performance Companies
Stern + Associates
APRIL 27, 2023
He catalogs the tremendous benefits that the pursuit of meaning confers on companies in his compelling book, “ Deep Purpose: The Heart and Soul of High-Performance Companies ” (Harper Business, 2022), which was named a Thinkers50 Top 10 Best New Management Book for 2022.
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Insights on Working With Deaf Talent in Media and Communications
PRSay
MAY 4, 2022
Matlin will be a keynote speaker at ICON 2022 in November.). PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. For starters, Whetter said, it’s important to get the terminology right.
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Insights Into the Role of Communicators at the U.S. Department of Defense
PRSay
FEBRUARY 16, 2024
In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.
Socially Unacceptable – Navigating Marketing and Branding in the Craft Beer World with Rachel Auty
Prohibition
OCTOBER 12, 2023
This is supported by sales of low and no-alcohol beer jumping by 23% during 2022-23 compared with the previous 12 months, a trend driven by GenZ and millennials. And with that, breweries also need to diversify their product range with more drinkers opting for alcohol-free beers in a conscious bid to drink and eat healthier post COVID-19.
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8 women kicking a** in social media marketing in 2021
Communications Conversations
SEPTEMBER 21, 2021
I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling. I know organizations like PRSA and MIMA have done a good job of this in the past, and I’d love to see that continue in 2022.
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How brands can utilise TikTok to support PR strategies
Prohibition
OCTOBER 25, 2022
Top 5 luxury PR campaigns from 2022 so far . The importance of storytelling in PR. Chipotle found that Gen-Z order delivery more than any other demographic, so cleverly partnered with an influencer who’s audience is predominantly Gen-Z to bring the campaign together, alongside PR activity.
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Our Recent Favourite PR and Social Media Campaigns
Prohibition
OCTOBER 19, 2022
— Erik Davis (@ErikDavis) September 24, 2022. The importance of storytelling in PR . Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy. Going to a game this weekend?
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11 Top Reasons to Write a Press Release for ESG
Newsfile
MAY 11, 2023
Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports. Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2.
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2024 Outlook: Embracing the Shifting PR Landscape
Konnect Agency
NOVEMBER 20, 2023
From engaging product demonstrations, informative how-to guides, and impactful storytelling, the statistics highlight that video content will continue to be an essential tool to build trust, authenticity, and a stronger consumer-brand connection in 2024. …That’s so 2022.
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Getting on the Right Foot: The Recruiter Relationship
PRSay
NOVEMBER 19, 2021
Recruiting is a remarkable sales gig — it’s a PR and storytelling job. Stay tuned for more in January 2022! That’s also a magical skill. Usually, the people who are best at selling a company or agency are those who have worked there. What advice or words of wisdom would you impart to those looking to engage with a search firm?
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Resilience and Remembrance: A Holocaust Survivor’s Lessons of Tolerance and Hope
Stern + Associates
NOVEMBER 16, 2023
A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. With a foreword by Sir Ben Kingsley, it has received stellar reviews, with author Jeremy Bowen calling it a “deeply moving story.”
Survey 62
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The Purposeful Inclusion Principles Every Leader Needs to Put into Practice
Stern + Associates
AUGUST 10, 2022
As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. Inclusion on Purpose’ shows how to build an inclusive workplace and culture through storytelling and practical frameworks.
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic
Contently - Strategy
JULY 22, 2021
“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “We really want to grow this audio form of storytelling,” said Bennefield. Marriott just had to approach it differently.
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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison
PR for Anyone
DECEMBER 27, 2023
Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.
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Exploring Best Practices in Global Communications
PRSay
JULY 6, 2022
Our list grew, but included: We’re journalists and storytellers. He is the 2022 PRSA international assembly delegate. While leading global communications at INFINITI in Hong Kong, the team often discussed aspirational attributes of the ideal global PR professional. We’re diplomats. We’re consultants.
Meeting Marc C. Whitt
Wadds Inc.
JANUARY 16, 2023
Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. Whitt Independently published November 2022. It’s the best!
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3 Trends That Could Make Virtual Events Less Awful in 2021
Contently - Strategy
NOVEMBER 19, 2020
COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.
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How to End a Press Release
PR Fuel
MAY 19, 2022
In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Also, 88% of PR specialists report they feel the future is in digital storytelling. Knowing how and when to draft a good press release is vital for today’s competitive digital market.
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What Are the New Rules of Marketing and PR?
wiredPRworks
APRIL 20, 2022
In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.
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