Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1%

Travel 91

Travel Trends Tourism Transportation 91

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 14, 2022

It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. Image credit: Pixabay.

Survey 98

Survey Communications Media Engineering 98

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Marketing technology spend remains high.

B2B 78

B2B Marketing Survey Study 78

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Blocks of text.

Privacy 59

Privacy Data Consumer Conference 59

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PR in High Definition

DECEMBER 1, 2022

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 86

Software Pitching Internal International 86

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 82

Technology Company Analytics Writing 82

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Photo courtesy of Pexels.

Company 52

Company Technology Hotels Meeting 52

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

Communications 124

Communications Crisis Internal International 124

PR 20/20

SEPTEMBER 29, 2022

In a session at HubSpot’s 2022 INBOUND conference, Ryan Burkett (Stratagon, Sr. Partner, Marketing and Technology) shared their recommendations to marketers. We remember that we all wake up as consumers. A mantra from Alex himself is, “ We all wake up as consumers when our boots hit the ground.” So, repeat after us: 1.

Marketing 79

Marketing Creativity Advertising Advertising 79

The Hoffman Agency

NOVEMBER 12, 2020

We’re now witnessing — off the back of mass disruption — the comeback of the humble QR code and the public finally embracing the technology. Juniper Research predicts that by 2022, 5.3 Therefore, it’s not illogical for brands to consider this extremely cheap and easy way to deploy opportunity to reach out to their consumers.

System 74

System Mobile Hotels Retail 74

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Marketing’s funnel is changing. The possibilities are endless! It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023.

Tools 52

Tools Marketing Writing Resources 52

Practical Law Construction

APRIL 20, 2022

The questions span a range of legal disciplines and so this week, in the first of our blogs on this topic, we’ll start by focusing on some of the general questions we are asked. It replaces the Electric Vehicle Homecharge Scheme (EVHS) from 1 April 2022. Not all charging networks are accessible to consumers.

Government 52

Government Mobile Data Local 52

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Here’s what we learned. Key takeaways from the top brand stories.

Brand 88

Brand Branding Healthcare Report 88

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. Alan Dunton, Managing Director, Technology. Here’s what they said.

Strategy 178

Strategy Community Technology Consumer 178

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. AI-powered) technologies, and apply them to your business and career. That’s the challenge AI presents.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Wadds Inc.

JANUARY 16, 2023

Whitt Independently published November 2022. Stephen: There’s a related point that the tactical execution of public relations is also critical to practice. You lead a strong defence for the press release. Several have announced its demise, claiming it has outlasted its function and usefulness. I respectfully disagree. It’s the best!

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

MAY 31, 2019

So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants. 50% of all searches will be voice searches by 2020, according to comScore. That’s tough to explain”.

SEO 81

SEO Google Engineering Web 81

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Photo courtesy of Unsplash. What a year! In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. million engagements. .

Instagram 148

Instagram Fashion Brand Branding 148

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. million engagements. .

Publicity 88

Publicity Media Instagram Fashion 88

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. million engagements. .

Instagram 78

Instagram Fashion Brand Branding 78

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. .” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Advertising 81

Advertising Advertising Chemicals Energy 81