Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

5W PR

DECEMBER 29, 2021

That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Companies can create entertaining and engaging video content across most social media platforms, including Instagram and Facebook, to allow consumers to make purchases directly on those platforms.

Social Media 60

Social Media Trends Media Instagram 60

Institute for Public Relations

NOVEMBER 15, 2022

USC Annenberg examined which issues consumers believed would be most prevalent in 2023 in the “USC Annenberg Relevance Report.” adults was conducted in 2022. ” A survey of 900 U.S. Key findings include:— 41% of respondents said they are planning to increase their active support of the causes they believe in.—

Consumer 52

Consumer Brand Branding Survey 52

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. Reach out to our agency – we’d be happy to help!

Conference 62

Conference Trade Shows Brand Branding 62

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

PR in High Definition

JANUARY 26, 2022

Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022. A new term even came to prominence during the pandemic – ‘ doomscrolling ’ – or the act of continually consuming negative news on social media.

Creativity 62

Creativity Consumer Communications Industry 62

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022.

B2B 147

B2B Study Consumer Report 147

Institute for Public Relations

AUGUST 21, 2023

consumers, including how they get their news. adults was conducted June 2022 – July 2023. Morning Consult tracked media consumption trends of U.S. An online survey of 2,200 U.S. Key findings include: 1.)

Trends 98

Trends Survey Consumer Media 98

5W PR

DECEMBER 26, 2022

billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

5W PR

MAY 10, 2023

HOW will be led by industry veteran, Paul Miser, who joined 5W in November 2022 to spearhead the agency’s existing digital practice with the intent of creating HOW. HOW will attract digital leaders who burn with talent and the desire to reach and touch consumers by using emotional connections and technology-led insights.”

Agency 88

Agency B2C B2B Journalism 88

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022. Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown.

Trends 78

Trends Marketing Consumer Community 78

Mindful Marketing

APRIL 1, 2024

The global market for bottled water is already voluminous and is expected keep growing: Some estimated it to represent $302 billion in revenue in 2022 and anticipate an increase to over $503 by 2032. ” Subscribe to Mindful Matters blog. Why wouldn’t Gatorade want to take a sip of those sales?

Brand 85

Brand Branding Sports Chemicals 85

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Looking back, if your company participated, can go a long way to making 2022 even better. If you have already secured your spot for 2022, great! What are you waiting for? * * *.

Technology 86

Technology Automotive Trade Shows Hotels 86

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

Burrelles Fresh Ideas

MARCH 19, 2024

This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Doctor Spin

JANUARY 16, 2024

2022, October 10). Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” 2022, November 6). Doctor Spin | The PR Blog. 2022, November 6).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

Communications Conversations

NOVEMBER 22, 2022

It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. And, it’s much easier to consume than longer paragraphs and chapters. Blog posts. ” Probably more true in 2022 than when Ogilvy wrote this memo 30+ years ago.

Writing 88

Writing Social Media Newspapers Media 88

Institute for Public Relations

OCTOBER 16, 2023

Data were collected in 2022. The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews.

Small Business 69

Small Business Survey Interviews Data 69

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Blocks of text. Subject lines.

Privacy 59

Privacy Data Consumer Conference 59

Sword and the Script

SEPTEMBER 28, 2022

billion in 2022 and grow to $4.56 Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% Turn your best-performing blog post into a sponsored article in your best trade publication. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. months in 2022 to 6.5 months in 2019 and 6.2

B2B 78

B2B Marketing Survey Study 78

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Newsfile

APRIL 13, 2023

For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline. Ford uses a long and descriptive headline for its 2022 fourth quarter and year end results.

Examples 52

Examples Company Financial Brand 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

SEPTEMBER 14, 2022

That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. If you enjoyed this post, you might also like: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Image credit: Pixabay.

Survey 96

Survey Communications Media Engineering 96

PR 20/20

SEPTEMBER 29, 2022

In a session at HubSpot’s 2022 INBOUND conference, Ryan Burkett (Stratagon, Sr. We remember that we all wake up as consumers. A mantra from Alex himself is, “ We all wake up as consumers when our boots hit the ground.” That’s why marketers must know how to handle the endless options for marketing initiatives.

Marketing 79

Marketing Creativity Advertising Advertising 79

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. million in revenue in Q1 2022 , “an increase of 23.1% I’m open to being proven wrong. earned $13.9

Software 85

Software Internal International Pitching 85