Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

DECEMBER 29, 2021

TikTok Marketing. In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth. That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 106

Report Publicity Marketing Pitching 106

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? We all saw the headlines from Las Vegas. Embrace the power of flexibility.

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Marketing Profs 8.

B2B 78

B2B Marketing Survey Study 78

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 153

B2B Study Consumer Report 153

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 Benchmarking CTR data for consumer display ads on Google range from an abysmal.09%

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PR in High Definition

JANUARY 26, 2022

Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022. A new term even came to prominence during the pandemic – ‘ doomscrolling ’ – or the act of continually consuming negative news on social media.

Creativity 62

Creativity Consumer Communications Industry 62

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities.

Video 148

Video Brand Branding Instagram 148

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

5W PR

MAY 10, 2023

In a world where digital marketing has simply become essential to brands’ ability to capture attention and market share, it comes down to HOW an agency assembles, integrates, and operationalizes in the complex moving parts of today’s digital ecosystem. ” Learn more about HOW at howagency.co

Agency 88

Agency B2C B2B Journalism 88

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful.

Marketing 79

Marketing Creativity Advertising Advertising 79

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023.

Tools 52

Tools Marketing Writing Resources 52

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Key Takeaways.

Social Media 52

Social Media Consumer Brand Branding 52

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Looking back, if your company participated, can go a long way to making 2022 even better.

Technology 87

Technology Automotive Trade Shows Hotels 87

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. You’re not alone.

Privacy 59

Privacy Data Consumer Conference 59

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? “And Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Doctor Spin

JANUARY 16, 2024

2022, October 10). Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. 2022, November 6). Doctor Spin | The PR Blog. 2022, November 6).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021. to $109 million.

Software 78

Software Case Study Technology Tools 78

Communications Conversations

NOVEMBER 22, 2022

No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. Blog posts. You have to learn to write well.” Every week.

Writing 88

Writing Social Media Newspapers Media 88

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Burrelles Fresh Ideas

MARCH 19, 2024

This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. since last year.

Travel 92

Travel Trends Tourism Transportation 92

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

PR in High Definition

JANUARY 31, 2023

Whether it’s a restructure, layoffs, or re-evaluating big expenditure like office spaces, the pressure following a drop in consumer demand continues to mount. There was surprise growth in the UK economy in November 2022, and France and Germany are currently set to narrowly avoid recession. There are glimmers of light, though.

Resources 62

Resources Leadership Internal International 62

PR 20/20

JUNE 13, 2022

billion emails are expected to be sent and received each day in 2022, we’d take a gamble that your number is pretty high. As an example, let’s say you are a B2B manufacturing company and your marketing team can draft two blog posts per month. Personalization is the future of marketing. what would that number be?

Resources 85

Resources Tools Measurement Industry 85

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. And here we go the PR Tech Sum for the month of June 2022…. I’m open to being proven wrong. earned $13.9

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

SEPTEMBER 14, 2022

That’s why this question about bias in the media, in the 5th Annual JOTW Strategic Communications Survey for 2022 is relevant. If you enjoyed this post, you might also like: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Image credit: Pixabay.

Survey 96

Survey Communications Media Engineering 96

Newsfile

APRIL 13, 2023

For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline. Ford uses a long and descriptive headline for its 2022 fourth quarter and year end results.

Examples 52

Examples Company Financial Brand 52