Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in.

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 171

Study Data Consumer Survey 171

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91

Shift Communications

FEBRUARY 1, 2022

In 2022, following this traditional approach will directly undermine growth. It will also potentially risk damage to overall brand valuation and market position. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022.

Brand 135

Brand Branding Employee Case Study 135

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks.

Social Media 169

Social Media Twitter Employee Trends 169

Agility PR Solutions

NOVEMBER 2, 2022

Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. Conducted by YouGov, […].

Small Business 85

Small Business Trends Consumer Report 85

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets.

Report 122

Report Media Journalism Privacy 122

Agility PR Solutions

APRIL 11, 2023

population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.

Content Marketing 152

Content Marketing How To Marketing Consumer 152

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 110

Consumer Brand Branding Software 110

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. The post Advantages of pay-per-click advertising in 2022 appeared first on Agility PR Solutions. The most popular type of PPC advertising is search ads, which are ads that are placed on search […].

Advertising 85

Advertising Advertising Consumer Company 85

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Agility PR Solutions

APRIL 24, 2022

Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits, according to new research from Nielsen. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

Agility PR Solutions

AUGUST 11, 2022

New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to use it responsibly.

Data 78

Data Consumer Brand Branding 78

Shift Communications

JANUARY 12, 2022

By Taylor Gallagher, Account Director, Consumer. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand.

Brand 88

Brand Branding Consumer Social Media 88

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Video 132

Video Strategy Marketing Instagram 132

5W PR

DECEMBER 26, 2022

So, what should a company know as they are looking to begin marketing on TikTok ? billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. The good news?

Resources 140

Resources Content Marketing Healthcare Marketing 140

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Agility PR Solutions

SEPTEMBER 26, 2022

The findings from the firm’s newest industry data report, Banking on the Customer Journey: 2022 Financial Services Insights, revealed a major perception gap between […]. The post New research reveals disconnect between financial services brands and consumers appeared first on Agility PR Solutions.

Financial 78

Financial Consumer Banking Brand 78

5W PR

DECEMBER 29, 2021

TikTok Marketing. In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth. That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 127

B2B Social Media Marketing Media 127

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. This is inevitably impacting business and consumer confidence.

Agency 98

Agency Publicity Marketing Banking 98

Agility PR Solutions

SEPTEMBER 27, 2022

Content marketing is a critical tool in your marketing arsenal. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. More than we can ever hope to consume […]. And the numbers don’t lie.

Content Marketing 85

Content Marketing Marketing Media Consumer 85

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. What challenges does 2023 hold?

Privacy 85

Privacy Data Report Marketing 85

Agility PR Solutions

NOVEMBER 8, 2021

New research from vacation rental hospitality firm Evolve makes it clear that travel will return in 2022—but with some important shifts. The post Travel is back, but expectations have changed—4 insights for marketers appeared first on Agility PR Solutions. Travelers are savvier […]. Travelers are savvier […].

Travel 85

Travel Marketing Trends Consumer 85

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 106

Report Publicity Marketing Pitching 106

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. This retrospective examination could offer key learnings for those in the field.

Film 127

Film Marketing Sports Hotels 127

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. As we quickly near the end of 2021 (where did this year go?!?!),

Strategy 106

Strategy B2C B2B Resources 106