Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding LinkedIn Twitter 113

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 108

Report Publicity Marketing Pitching 108

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

OCTOBER 4, 2022

I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. The company reiterated guidance for the full year: It expects to book $440-$445 million in revenue for the full year 2022. PR tech mentions. Content picks.

Technology 82

Technology Company Analytics Writing 82

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 124

Communications Crisis Internal International 124

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. 2022 is on track to be one of the most challenging years in PR.

Strategy 178

Strategy Community Technology Consumer 178

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 118

B2B Marketing Survey Software 118

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer.

Education 52

Education Marketing Conference Agriculture 52

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Shift Communications

MARCH 17, 2022

In our first blog in the series, we dive into Facebook and Instagram. They’re becoming a great way to foster community. If you take nothing else about how to approach Facebook in 2022, put ad dollars behind your posts! 2022 and Beyond. Facebook Marketing Strategy. Monthly active users had a measly 4% growth to 2.9

Instagram 164

Instagram Social Media Facebook Trends 164

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Blog posts and the power of SEO. It aims to improve a blog or website’s position in search results pages.

Conference 62

Conference Marketing Instagram YouTube 62

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. After all, consumers are professionals too and this platform is less saturated with consumer marketing.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Newsfile

NOVEMBER 14, 2023

@starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Like 2020 and 2021, 2022 will be a year of great uncertainty.

Trends 52

Trends Trade Shows Agency Communications 52

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Another statistic Sonia shared is that U.S. Embrace the language and embrace the culture,” she advised.

Industry 59

Industry Radio Community Consumer 59

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. 2022, September 6). Doctor Spin | the PR Blog. Doctor Spin | The PR Blog. Please support my blog by sharing it with other PR- and communication professionals.

Social Media 52

Social Media Media eBook Technology 52

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. Todd Allen is Vice President for Diversity Affairs and Professor of Communication at Messiah University. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Film 65

Film Retail Comparison Nonprofit 65

HMA Public Relations

DECEMBER 29, 2017

Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc. We sell in a number of big box retailers. We lost about four grand in receivables. Bill : Yeah.

Retail 49

Retail Facebook Real Estate Google 49