Communications Conversations

NOVEMBER 22, 2022

It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. ” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote. Blog posts. I wrote for my college newspaper.

Writing 88

Writing Social Media Newspapers Media 88

Newsfile

APRIL 13, 2023

For example, instead of using a generic title such as, “Microsoft Announces Second Quarter 2022 Results,” the company explicitly states the driving force behind the results directly in the headline. Ford uses a long and descriptive headline for its 2022 fourth quarter and year end results.

Examples 52

Examples Company Financial Brand 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues.

Brand 148

Brand Branding Sports Crisis 148

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. You can read more about the coverage of big tech more broadly in our recent blog here. NPR was successful in reporting on corporate America’s response to the minimum wage debate. Here’s what we learned.

Brand 88

Brand Branding Healthcare Report 88

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. in an open-ended follow-up question. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

B2B 122

B2B Marketing Survey Software 122

Wadds Inc.

JANUARY 16, 2023

As our profession continues to garner more tremendous respect and appreciation among corporate C-Suites and clients, we should push ourselves to what I believe to be the ultimate professional level in public relations – the masterful public relations professional. Whitt Independently published November 2022. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. You can become a next-gen marketer.

Education 52

Education Marketing Conference Agriculture 52

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Instagram 148

Instagram Fashion Brand Branding 148

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Publicity 88

Publicity Media Instagram Fashion 88

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” He noted positive changes like that of Latin music, which grew 55% between 2020 and 2022.

Industry 59

Industry Radio Community Consumer 59

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022.

Instagram 78

Instagram Fashion Brand Branding 78

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? We don’t know how our brains grew to consume 20% of all our energy. Was the coffee machine broken this morning? And I agree.

Publicity 52

Publicity How To Industry Study 52

Mindful Marketing

JUNE 4, 2022

” (@The Next Ceiling) “This isn't "wokeness", it's corporations trying to profit off of minorities by acting like they care about us.” Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. ” Subscribe to Mindful Matters blog.

Film 65

Film Retail Comparison Nonprofit 65

Doctor Spin

JANUARY 8, 2022

.” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” But traditional education is slow and time-consuming. ” We’re quickly losing knowledge and practical skills at both ends. Save the PR Industry Now.

Education 52

Education Industry Web Wikipedia 52