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Domain Authority, Trust, and Thought Leadership

The Proactive Report

There are so many more opportunities to get your branded content published. The 2021 Edelman Trust Barometer showed a marked downtrend in trust and revealed that people don’t know where or who to turn to for reliable information. According to this report, 70% of people say brand trust is important when making purchasing decisions.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. This work is critical to building a strong brand with a consistent message.

Training 370
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2022: The Year of the Employer Brand Story

Shift Communications

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135
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Leadership Through Influence: Takeaways from Zoe Chance

Stern + Associates

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. More “easy” experiences will lead to greater employee satisfaction and a positive company brand with existing employees and prospective ones. Say no (sometimes) What goes along with asking and listening to requests?

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Nobody plans to fail.

Internal 188