MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

JANUARY 15, 2020

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. Time served is the typical measure of competence of PR. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Prakkypedia

MARCH 9, 2016

This post was first published in InDaily on 9 March 2016. Our media is usually filled with spokespeople who speak in controlled, measured key phrases. In both cases, the employees involved may have been hurt, confused, shocked and angry. Often, the employees are the most important audience. In PR, your audiences are many.

Transportation 60

Transportation Exercises Interviews Employee 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketers are reporting better results stemming from content marketing.

Survey 60

Survey Content Marketing Marketing B2B 60

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. The world has changed.”

Company 111

Company Media Journalism Report 111

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 71

Ethics Training Financial Survey 71

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. I also love measurement.

Communications 50

Communications Marketing Travel Pitching 50

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? We’ve been helping companies measure their ethical culture since 2016. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. We all want to touch the latest shiny social media platform, and test and measure it, but take a look at Vine and Twitter – you need to stay fun and relevant. Users produce about 65.3

Blogging 28

Blogging Marketing Web Twitter 28

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016. 1 sitcom.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

JULY 9, 2018

Yet unless those objectives are spelled out clearly and they are measurable, they can mean different things to each party. Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

APRIL 9, 2019

2016: $92,125. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. The retention tools employees cited as most important were similar to those reported last year: 75% say career development and training are important benefits; and. 2018: $95,000.

Publicity 95

Publicity Survey Comparison Report 95

Sword and the Script

AUGUST 13, 2019

6a) June 6, 2016: DOJ Rules on PR Newswire. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe.

Technology 12

Technology Software Company Marketing 12

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay. Well, 100%.

Ethics 74

Ethics Brand Branding Internal 74

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 19) Employees have huge impact on social sharing. Marketing Measurement Statistics. Those categories are: Content marketing statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Buzzstream

MAY 2, 2024

Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Does internal linking have a measurable effect on ranking? And you didn’t want to internally link from one silo to another silo. Cause it could confuse Google. And it blows my mind that SEOs are still thinking this way.

Internal 118

Internal International Insurance Insurance 118

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! pic.twitter.com/ap4TySdYjb.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I believe what is changing is the need to focus on data and measurement of programs and campaigns.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while. In a word, data.

Marketing 66

Marketing System Data Tools 66

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. Anyway, Nasdaq acquired Marketwired in February 2016. TrendKite is the New Cision Media Monitoring.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Notified (monitoring and measurement).”. (NASDAQ: INOD ). The company’s product page has some additional product descriptions and visuals.

Pitching 62

Pitching Analysis Report Video 62

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There are a number of ways organisations can help employees overcome their unconscious bias. Provide unconscious bias training for staff. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120