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20 PR and Marketing Predictions for 2022

Sword and the Script

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214
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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. A change of one unit in customer satisfaction (as measured by ACSI) is estimated to result in 0.032 units of change in net earnings per share and 0.40

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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130
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5 Ways to Measure Agency Operations

Waxing UnLyrical

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. Time served is the typical measure of competence of PR. It’s a powerful form of advocacy.