Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. The first social election. Franklin D.

Social Media 48

Social Media Media Twitter Survey 48

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Deirdre Breakenridge

JANUARY 5, 2017

Social network blue bird symbol on white. In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. media when it’s published in 2017. media when it’s published in 2017. Consumers are still in these social media communities accessing their “news” and information.

Media 205

Media Twitter Consumer Report 205

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 130

Automotive Mobile Technology Hotels 130

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Personalize social media; less you, more them. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 98

Social Media Marketing Media Creativity 98

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” DemandGen Report – 2016 Content Preferences Survey ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. billion sends” the technology vendor found: “After crunching all the numbers, we’ve got some great news—it turns out that 1 inactive subscriber is worth 32% of an active subscriber. In crunching “6.6

Social Media 65

Social Media Marketing Media Content Marketing 65

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. You must turn down time-consuming commitments. Sign Up Now. #1: I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

NOVEMBER 18, 2015

Social Media Week 2015 kicked off bright and early on Monday, November 16 across three cities: Chicago, Mumbai and Santiago. At #SMWChicago, over 270 speakers have convened to discuss the cross-section of industries including advertising, communication and technology (just to name a few). By Kristen Sala. By Kristen Sala .

Trends 120

Trends Sports Travel Social Media 120

Cision

APRIL 21, 2016

Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Read the free “State of the Media 2016 Report!” Build Relationships. Find Information.

Pitching 120

Pitching Social Media Trends Report 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. More, More and Still More.

Content Marketing 72

Content Marketing Social Media Marketing Media 72

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Vice President, Marketing Technology. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants.

Government 149

Government YouTube Wikipedia Google 149

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. That goldfish statistic just won’t die. That’s a shorter attention span than a goldfish.

Biotechnology 85

Biotechnology Study Survey Radio 85

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Enhance your social strategy. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Providing Information.

Media Relations 120

Media Relations Media Pitching Survey 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

Automotive 81

Automotive Mobile Transportation Trade Shows 81

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Is your website up to date?

Marketing 176

Marketing Employee Content Marketing Training 176

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Social media services can be applied equally for good and bad.

Report 92

Report Trends Retail Marketing 92