article thumbnail

3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news. Familiarity.

Community 120
article thumbnail

#PRStudChat Halloween Special: Nightmares of a PR professional

Deirdre Breakenridge

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Budgets for 2015 are in. It seems private customer data MAY have been compromised. What now? · You launch your exciting new social media campaign only to hear… crickets…. Monday morning is a big board meeting.

Crisis 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

article thumbnail

Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget

Cision

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like these can help create a surge of giving from community members—but people have to know about them first.

Nonprofit 120
article thumbnail

Depressed and depressing: the state of UK news media

Stephen Waddington

Trust in the news has fallen 11% since 2015. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. The UK is suffering a collective breakdown triggered by the new media.

Print 115
article thumbnail

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Volunteer your internal communications services to a local charity or nonprofit. ’ #internalcomms #measurepr. Not always a good thing.

article thumbnail

My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

My CIPR CPD targets for 2015. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Local FE evening class courses? ? Volunteering – professionally related community voluntary work up to 20 points for minimum of 14 hours. What do I need to know? How can I learn? CIPR course?