Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. See all of Katja’s tips for building blogging communities here. Writing is appetite. Content is habit. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Storytelling through the Eyes of a Child. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! My original plan for this blog post was to be a bit cheeky. To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. Are you ready? Time to cowboy up! Todd Defren.

Hotels 60

Hotels Employee Storytelling Agency 60

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. The answer is simple! Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

Community 150

Community Creativity Content Marketing Infographics 150

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. Instead of simply sending a release to your email list, think of these people the next time you need fresh blog content, or want to conduct a Q&A. You’re a storyteller. It’s been a buzzword (buzzphrase?)

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Please support my blog by sharing it with other PR- and communication professionals. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas.

Brand 52

Brand Branding eBook Resources 52

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption. ” Or “big data” – hot or not?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 11, 2016

Seth’s Blog. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. TopRank Marketing Blog. “It’s Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. HubSpot Blog. Marketo Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 30, 2014

Want to see how to do this for your blog? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015. Here’s how. Let’s take a look. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

AUGUST 18, 2015

Why the corporate blog isn’t content marketing’s home base anymore. You could make a pretty strong argument that today’s strategies should focus more on capturing attention where your audience resides than driving traffic to your corporate blog. We saw Facebook Zero in 2015. Instagram Zero in 2016?

Trends 60

Trends Storytelling Instagram Content Marketing 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . 2015: 6 Pragmatic Content Marketing Predictions for 2015. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. Perhaps the most effective form of content that PR professionals can use to supplement their press release is storytelling. In this article, we outline steps you can take to build a successful healthcare newsroom.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Mindful Marketing

JUNE 15, 2015

MMG will celebrate its 20th anniversary in the Fall of 2015. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. So that’s how we approach storytelling in our work as well. Favorite book?

Interviews 50

Interviews Marketing Financial Insurance 50

Marketwired

FEBRUARY 26, 2016

A natural evolution of social media, blogging, and the opportunities the internet has created, is that a new network of influencers now shape the way people think about your business. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series. Influencers, Influencers, Influencers.

Trends 105

Trends How To SEO Google 105

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 174

Marketing Employee Content Marketing Training 174

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167

Facebook Real Estate Analytics Report 167

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150

Education Training Course Social Media 150

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Jeremy Pepper | Communimatic.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Stephen Waddington

JUNE 15, 2017

Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”. Sixteen people were injured in the June 2015 crash, including two teenage girls who needed leg amputations. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Now that storytelling has become more of a two-way process, there’s still a lot of room for seasoned counsel and strategic communication.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. According to research by UCLA’s Center for Scholars & Storytellers, that characterization is not the case. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Film 74

Film Television Examples Analysis 74