Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. Getting Your PR Measurement Program in Shape for 2016.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6.

Twitter 74

Twitter Pitching Facebook Data 74

Wadds Inc.

AUGUST 15, 2023

A digital version of each article will be published on the #FuturePRoof blog. It has published six books since 2015, five crowdsourced. It has been inactive since 2015 but previously published two guides to tools in public relations. Each submission should be 500-600 words and include up to five screen grabs.

Tools 98

Tools Community Energy Print 98

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) The Essential How to Guide on Generating Leads with Business Blogging – Part 1.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

DECEMBER 14, 2015

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. How to Develop Meaningful PR Measurement. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. million hours of podcasts per day, according to Edison Research. But, is podcasting right for everyone?

Energy 190

Energy Mobile Community Measurement 190

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

Measurement 40

Measurement System Blogging Facebook 40

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. As of 2014, public relations professionals filled roughly 240,000 jobs.

Trends 150

Trends Publicity Data-Driven PR Government 150

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. The contributors all responded to a blog post in late August. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

AUGUST 11, 2016

Seth’s Blog. TopRank Marketing Blog. “It’s Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. Nonprofit Fundraising Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Shift Communications

DECEMBER 30, 2014

Want to see how to do this for your blog? Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. Everything Is Measurable in PR. Many people question how to truly measure PR – or if its even measurable at all. Invest in measurement for that. Here’s how. Amanda Grinavich.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different.

Measurement 173

Measurement Digital PR Strategy Agency 173

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. What does my audience like to do outside of my industry?

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

MAY 6, 2016

It came out in August 2015 for verified public figures. Early December 2015, Facebook Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month. For example, if you’re live streaming an event, you can save the video and add it to your blog or website later. .

Facebook 0

Facebook Marketing Video Film 0

Cision

MARCH 30, 2015

For example a New York Times article will probably generate more interest than a blog post, all things being equal. This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop.” I’ve done this quite a few times on my blog and most people are very open to it. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Shift Communications

MARCH 11, 2016

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. There is a 31% drop in the use of expert blogs (21%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. However, social media (i.e. The lowest ranking is Foursquare at 4%.

Training 119

Training Digital PR Media Training Education 119

Cision

SEPTEMBER 28, 2015

The general disagreement about the value of influence marketing lends credence to this point of view (value approximation is imprecise in most things digital), but if influence was a reliable conversion channel it could probably be measured pretty easily (with referral codes or tags). Influencers can be categorized by archetype. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02

Corporate 102

Corporate Consumer Employee Print 102

Bianchi Biz Blog

SEPTEMBER 16, 2021

On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. As we identified in our previous ESG insights blog post , 67% of top auto supplier reports clearly identified the specific ESG topics that are most important to the company and their reporting efforts.

Report 68

Report Automotive Financial Government 68

Practical Law Construction

JUNE 3, 2020

This blog considers as an alternative whether a contractor can recover time and/ or money as a contract variation, with particular reference to three standard form contracts – FIDIC’s 1999 Yellow Book , NEC4’s Engineering and Construction Contract and JCT Design and Build Contract, 2016 Edition.

Construction 52

Construction Government Analysis Transportation 52

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 115

Software Tools Publicity System 115

Stuart Bruce

SEPTEMBER 3, 2015

I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations. Old: Importance of goal setting and measurement. This is a lot better.

Measurement 60

Measurement Training Course Agency 60

Cision

MAY 19, 2015

Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018. Measure everything, too. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120